1 / 11

Increase Revenue with Header Bidding - Adapex

Header Bidding enables publishers to collect multiple bids from various demand sources simultaneously, resulting in the highest revenues.<br><br>

adapexllc
Télécharger la présentation

Increase Revenue with Header Bidding - Adapex

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. https://adapex.io/ Increase Revenue with Header Bidding PRESENTEDBYADAPEXEXPERTS

  2. Why Header Bidding? Double-digitgrowth HeaderBiddingenablespublisherstocollect multiplebidsfromvariousdemandsources simultaneously, resultinginthehighestrevenues. Headerbiddingadoptionhascontinuedtogrow, and thevastmajorityofpublishersnowemployheader bidding. AccordingtoeMarketerestimates, header biddingaccountedfor84.9% ofUSdigitaladspend in2019, or $59.45billion. ADAPEXLLC

  3. FOCUSONHEADERBIDDINGAND THESMARTESTWAYTODRIVE REVENUEACROSSYOUR PROGRAMMATICINVENTORY. Smart Approach to Header Bidding Adapex LLC

  4. ADAPEXRECOMMENDS AHYBRIDAPPROACH 1. Get Your Setup Right ThefirststeptoasuccessfulHeaderBidding strategyistomakesureyouhavetherightsetup. AndtogetthemostoutofyourHeaderBidding, Adapexrecommendsahybridapproachstarting withimplementingPrebid. Prebidoffersanetworkagnosticsolutionthatgives youmaximumcontroloveryourtechstackand givesfairbiddingadvantagetoeachofthebidding networks. ADAPEXL LC

  5. 2. Header Partners ABriefDiscussion Indeterminingtheoptimalnumberofheaderpartners, thereisa generalfeelingofthemorethemerrier. Butonlyifyouare implementingahybridheaderbiddingmodel. It’simportantto retainyourtopperformersontheclientsidewhilestillallowingfor accesstoadditionaldemandthroughtheserverside. Withclientside headerbidding, demandpartnersreceivethevaluabletargeting informationneededtomakethepremium-pricedbidswhichcan boostthepublisher’srevenueconsiderably. Butattheriskoflatency. Withaserversidesolution, publisherscan workwithasmanydemandsourcesastheywantwithout compromisingtheuser’sexperience. Therefore, thishybridapproach maximizestheauctiondynamicswhileminimizingstrainonpage load, thusoptimizingyourmonetization. 2020 | DEP ARTM ENTOFHISTORY

  6. 3. Update, Analyze and Optimize Performanceofbidders Keytogettingthemostfromheaderbiddingistokeepup withadvancesinPrebidversionsandadapterstotake advantageofadvancementsintechnologiesandpipes. Then, useyourdatatotest, analyze, andimproveperformance. Take alookattimeouts, discrepancies, bidloadtime, eCPM, bid rate, winrate, andothermetricssothatyoucanprovidethe bestuserexperienceandoptimizeyield. Lookingattheperformanceofbidderswillgiveyouinsightinto anomaliesandhelpyouevaluateyourdemandpartnersto identifythevalueofeach. Understandhowcontentdrives demandandunderstandwhicharethebetterpartnersto includeforyourspecificcontentandaudience.

  7. 4. USECUSTOMFEATURES Revenues and site performance Toboostperformancefurther, implementandutilizecustomfeaturesto protectandimproverevenuesandsiteperformance. Thesefeaturesare especiallyusefulduringanyperiodofdecreaseddemandandspendduring theslowerquartersthroughouttheyear.Someexamplesinclude: Smart Auto Refresh to increase ad volume Lazy loading to improve page load and viewability Dynamic ads insertion for SPA and long articles Adhesion units for maximum viewability and thus CPMs Auto device detection for increased flexibility ADAPEXL LC

  8. HEADERBIDDING SOLUTION 5. Diversify Your Demand Stack Thefinalrecommendationforincreasingyour revenuewithasmartHeaderBiddingsolutionisto diversifyyourdemandstacks. Don’tjustrelyon display. UseHeaderBiddingforvideo, native, and evenAMP. Thediversityinadtypebringsadiversity ofbidderstothegame, thusdrivingup performance, whilealsoenrichingyourad experience. ADAPEXL LC

  9. NODOUBT, HEADERBIDDINGISATTHELEADOFTHE LISTOFTECHNOLOGIESTHATHAVEMOST CONTRIBUTEDTOPUBLISHERREVENUEGAINSIN RECENTYEARS. BUTTHETECHNOLOGYISCOMPLEX, ANDPUBLISHERSNEEDTOSTAYONTOPOF ADVANCEMENTSTOMAKETHEMOSTOFITAND DRIVEREVENUE. WORKINGWITHANEXPERIENCED ADOPSTEAMCANHELP. IFYOUHAVEANY QUESTIONSORNEEDHELPWITHYOURHEADER BIDDERSOLUTION, PLEASEFEELFREETOCONTACT ADAPEX. WEAREALWAYSLOOKINGFORWAYSTO HELPPUBLISHERSACCELERATETHEIRREVENUE. Conclusion Adapex LLC

  10. Contact Details MailingAddress 27East28thStreet, NewYork, NY10016 EmailAddress info@adapex.io PhoneNumber +17186189982

More Related