1 / 6

An Insight into Shopping Mall Promotions

Shopping centre promotions are the best way marketers can reach out to their target customers. Merchandising companies can address a wider target group because of the ‘high footfall’ present in the shopping malls.

adcdemoz
Télécharger la présentation

An Insight into Shopping Mall Promotions

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. ADC DEMOS Australia Demonstration Company

  2. AN INSIGHT INTO SHOPPING MALL PROMOTIONS

  3. What is the Importance of Shopping Mall Promotion Shopping centre promotions are the best way marketers can reach out to their target customers. Merchandising companies can address a wider target group because of the ‘high footfall’ present in the shopping malls. The customers in the shopping malls are in a mood to spend a lot and have high disposable incomes. Hence, they would react openly to the on-site product demonstrations. Shopping mall promotions can include live marketing events that help in creating awareness of a brand effectively. Live marketing events are considered to be memorable experiences that prove to be a welcome change for the visitors who would remember your brand in a fond way.

  4. Pros of Shopping mall Promotions Effectively Reaching Out to the Target Market: Shopping malls are a place frequented by consumers who have high disposable incomes. Hence this is an ideal place to promote products or services. The Advantage of Impulsive Buying: The ambiance of a shopping complex induces impulsive buying in the consumers which is enhanced further by take-home samples that are given during a product launch. Enticing Offers: The lucrative deals and discounts offered to the consumers for sales promotions at the malls drive more sales of products and foster brand recognition in a more positive way.

  5. How the Consumers Benefit from the Shopping Mall Promotions? • The Benefit in Savings: During product promotion in the malls, exciting deals, discounts, rebates or refunds are given on the products by various merchandising companies creating the perception of saving money for the consumers. • Better Quality: By lowering the product price or by providing small package sizes of products, the sales promotions in the malls relax the budget constraints of the buyers urging them to buy better quality products within their budget. • The Benefit of Convenience: Sales promotions in the malls can enhance the efficiency in shopping by lowering the search costs. Adverting frequently bought products with a slight change in price would remind the consumers that they need the product or they require to stock-up the product.

  6. About Australia Demonstration Company Thank You The Australia Demonstration Company has a team of adept professionals who are dedicated for executing the requirements of the clients across retail and grocery. They offer an array of services for effectively promoting their client’s products and services in the supermarket chains and the leading stores. The services they offer in creating brand awareness and for driving sales include ADC demos, direct marketing, merchandising, in-store demonstrations, food sampling and spruiking.

More Related