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Marketing through merchandising companies involves the manufacturing companies selling their products to merchandising companies. As merchandising companies typically have access to a bigger customer base, the manufacturing companies enjoy greater exposure. The merchandising companies sell the products at a higher rate than what they bought them for from the manufacturing companies, ensuring profit for them.
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ADC DEMOS Australia Demonstration Company
IN ADDITION TO DIGITAL MARKETING, TWO OF THE MOST COMMON PHYSICAL MARKETING METHODS THAT BUSINESSES USE INCLUDE: • Merchandising Companies: Marketing through merchandising companies involves the manufacturing companies selling their products to merchandising companies. As merchandising companies typically have access to a bigger customer base, the manufacturing companies enjoy greater exposure. The merchandising companies sell the products at a higher rate than what they bought them for from the manufacturing companies, ensuring profit for them. • In-Store Demonstration Companies:In-store demonstration companies are responsible for organizing demonstrations on behalf of the manufacturing companies across their official stores. This type of marketing is ideal for promoting the launch of new products to the existing customer base of a company. Physical Marketing Methods that Businesses Employ
ADC (Australia Demonstration Company) dates back to the year 2000 when people knew the company as BMFM. Ever since the company rebranded itself in the year 2008, it has established itself as one of the frontrunners in the product demonstration sector. For years, ADC has catered to a wide variety of Australian businesses and has designed a plethora of product demonstration and promotion campaigns. Some of the services that the company specializes in include: • Shopping centre promotions • Merchandising • Food sampling • In-store demonstration The company’s qualified and experienced team of demonstrators has facilitated numerous demonstration campaigns and looks forward to facilitating many more in the future. About ADC Demos