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Unlocking Business Insights with DemographicsNow: Your Essential Market Research Tool

DemographicsNow provides users with access to comprehensive and detailed demographic data across the U.S. This powerful tool is perfect for local business owners, entrepreneurs, students, nonprofit organizations, and community leaders looking to gain market insights. Users can explore 2010 Census data, consumer expenditures, retail spending, and more. With advanced mapping tools and business intelligence features, you can analyze population shifts, create mailing lists, and evaluate competition. Whether you're launching a new venture or expanding an existing one, DemographicsNow is invaluable for informed decision-making.

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Unlocking Business Insights with DemographicsNow: Your Essential Market Research Tool

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Presentation Transcript

  1. What is DemographicsNow? • What’s in it? • Who should use it? • What can youdo with it?

  2. What is it? • Provides users with access to robust and highly-detailed demographic data (spanning the entire U.S.). • It is ideal for gaining consumer and market insight as users consider • opening a business • finding an untapped audience for their products/services • analyzing the shifts and needs of a given population • and so much more!

  3. What’s in it? • 2010 Census Data Files • Demographics • Consumer expenditures • Retail spending • MOSAIC lifestyle categories • Maps & Geographic Business Intelligence • Business/Household records

  4. Who should use it? • Local and Small Business Owners • Entrepreneurs/Start-ups • Business & Economic Students • Nonprofit Organizations • Community Leaders • Social Science Researchers

  5. What can they do with it? • Gather data for a business plan • Find and analyze demographic information • Look up individual consumers or businesses • Market research with mapping tools • Generate accurate mailing lists • Discover minority ownership • Market a business • Expand their business • Relocate their business • Do location analysis • Identify competition • Check credit worthiness • Research a company • Track down an address

  6. How do youuse it? • SCENARIO: • A local entrepreneur needs to know the outlook for establishing a photography studio in the _________ area and targeting the surrounding area for his business plan. • Information to Gather for Business Plan: • Area population • Median household incomes • Target market • Middle and upper income households • Families with children • Estimates of population trends/growth which would support such a business • Information to Gather for Target Market • Household Addresses for Mailing Lists

  7. What’s in it? • Company Profiles • Industry Overviews • SWOT Reports • Brands/Products • Industry/Company Rankings • Market Share • Investment Reports • Company Histories • Newspapers • Journals/Trade Magazines • Industry Associations • Case Studies • Country Profiles

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