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What is Demographics Now ? What’s in it? Who should use it? What can you do with it?

What is Demographics Now ? What’s in it? Who should use it? What can you do with it?. What is it?. P rovides users with access to robust and highly-detailed demographic data (spanning the entire U.S.). It is ideal for gaining consumer and market insight as users consider

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What is Demographics Now ? What’s in it? Who should use it? What can you do with it?

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  1. What is DemographicsNow? • What’s in it? • Who should use it? • What can youdo with it?

  2. What is it? • Provides users with access to robust and highly-detailed demographic data (spanning the entire U.S.). • It is ideal for gaining consumer and market insight as users consider • opening a business • finding an untapped audience for their products/services • analyzing the shifts and needs of a given population • and so much more!

  3. What’s in it? • 2010 Census Data Files • Demographics • Consumer expenditures • Retail spending • MOSAIC lifestyle categories • Maps & Geographic Business Intelligence • Business/Household records

  4. Who should use it? • Local and Small Business Owners • Entrepreneurs/Start-ups • Business & Economic Students • Nonprofit Organizations • Community Leaders • Social Science Researchers

  5. What can they do with it? • Gather data for a business plan • Find and analyze demographic information • Look up individual consumers or businesses • Market research with mapping tools • Generate accurate mailing lists • Discover minority ownership • Market a business • Expand their business • Relocate their business • Do location analysis • Identify competition • Check credit worthiness • Research a company • Track down an address

  6. How do youuse it? • SCENARIO: • A local entrepreneur needs to know the outlook for establishing a photography studio in the _________ area and targeting the surrounding area for his business plan. • Information to Gather for Business Plan: • Area population • Median household incomes • Target market • Middle and upper income households • Families with children • Estimates of population trends/growth which would support such a business • Information to Gather for Target Market • Household Addresses for Mailing Lists

  7. What’s in it? • Company Profiles • Industry Overviews • SWOT Reports • Brands/Products • Industry/Company Rankings • Market Share • Investment Reports • Company Histories • Newspapers • Journals/Trade Magazines • Industry Associations • Case Studies • Country Profiles

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