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1. MEDIACOM WHO WE ARE AND WHAT WE DO. We work with clients of all sizes. Over 10 million. Under 2 million. Under 10 million. And we like to forge long term relationships. 10 years. 15 years. We work with Mars Wrigley across 15 markets. Europe:
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1 MEDIACOM WHO WE ARE AND WHAT WE DO
We work with clients of all sizes Over 10 million Under 2 million • Under 10 million And we like to forge long term relationships 10 years 15 years
We work with Mars Wrigley across 15 markets Europe: Austria, Croatia, Czech Republic, Germany, Finland, Switzerland, Slovenia, Slovakia, Poland, UK Canada Hong Kong India Israel North Africa
2 CHEWING GUM ACTION GROUP 2013 MEDIA PROPOSAL
A quick recap on the job at hand for us We will deliver scale AND high impact media in a variety of formats to reach people when they might be thinking of dropping gum litter. Ultimately to reduce chewing gum litter! We must raise awareness that dropping gum is litter, and fines may be incurred for doing so. We must also promote responsible disposal of used gum …Creating a sense of local pride and less gum on our streets!!
3 THE MEDIA PLAN!
Our planning strategy is about relevancy, and our media is focused ongetting close to the ‘point of drop’
We’re proposing a variety of outdoor formats, working together to build awareness, coverage and frequency of the message in the cities and towns of our partners Rail Mobile Roadside Bus Super High Impact
Roadside formats will deliver mass reach on the street when people may be thinking about littering Targeted with proximity to point of disposal ATM ads Roadside 6 sheets Phone Kiosks Illuminated, high dwell time Major high street coverage, building frequency quickly Lamp Post Banners
Bus Supersides& Streetliners talk directly to pedestrians, giving strong coverage in town centres Talk directly to pedestrians with frequency as buses travel through town and city centres Large image ad on the high street – attention with stature
Mobile media is large format, hard to miss and excellent for targeting town centres Visibility in dark or poor weather conditions Large Digivans Digivans Moving image – eye catching and memorable Screen can be raised for maximum visibility Portable, and can be deployed and optimised for days of high pedestrian traffic Backlight 48 sheetAdvans
Rail formats provide additional coverage at point of purchase and disposal Rail 6 sheets Rail Digital 6 sheets Rail 6’s deliver high coverage at purchase points. Digital 6’s can use moving image higher levels of ad recall Longer dwell time as commuters wait for trains Rail 4 sheets
Liverpool media wall is a unique, huge impact opportunity in a high footfall area A high quality LED media wall, located in the centre of Liverpool, opposite Lime Street Station and delivering huge impact. We will utilise its full motion capabilities to showcase all 5 creatives
4 APPENDIX
