1 / 6

Tropical Smoothie Café

Tropical Smoothie Café. Tropical Smoothie Café. Brenna O’Regan, Amanda Newsome, Kemper Jones, Jeffrey Joyce, Chris Nguyen. Franchise Information. Upscale smoothie and deli café Founded in Tallahassee, Florida in Oct. 1997 195 domestic and 4 foreign franchises

adila
Télécharger la présentation

Tropical Smoothie Café

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Tropical Smoothie Café Tropical Smoothie Café Brenna O’Regan, Amanda Newsome, Kemper Jones, Jeffrey Joyce, Chris Nguyen

  2. Franchise Information • Upscale smoothie and deli café • Founded in Tallahassee, Florida in Oct. 1997 • 195 domestic and 4 foreign franchises • Healthy alternative to fast-food • $75,000 in liquid assets and overall investment between $200,000- $300,000 to start a franchise • Avg. size of store is 1,400- 2,400 sq. ft.

  3. Strengths Few competitors in the NRV Wide breadth of products Reputation Weaknesses Longer food preparation time Convenience Expensive prices SWOT Analysis

  4. Opportunities Large potential market in the NRV Uniqueness/ First of its kind in the NRV Future growth Threats Brand name recognition Substitutable products Climate Trends SWOT Analysis

  5. Marketing Strategy • Target Market Characteristics: Age 16-30, Female, White/Caucasian, Middle Class • Market competitive advantage • Ads in newspapers • Daily smoothie promotions • Coupons • VIP Card • Employee Customer Service training

  6. Recommendation • Consultant team recommends Tropical Smoothie be built. • Why? • Site location & potential target market • Extremely unique with few competitors • Growth opportunities

More Related