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The Future of eTourism: Harnessing Internet Power During Crises

In an engaging presentation by Dr. Yehia Abu Al-Hassan, President of the International Organization for the Electronic Tourism Industry (IOETI), the significance of the Internet during crises is explored. With Internet users skyrocketing from 1.9 billion in 2010 to 2.4 billion in 2012, the urgency for effective digital engagement is undeniable. The evolution of web technologies, particularly Web 3.0, enhances marketing benefits for the tourism industry, allowing for more relevant search results and user engagement. This highlights the transformative potential of the Internet in travel and tourism.

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The Future of eTourism: Harnessing Internet Power During Crises

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Presentation Transcript

  1. eTourism “The Future” Dr. Yehia Abu Al-Hassan President of IOETI “International Organization for the Electronic Tourism Industry”

  2. Why ??

  3. Why the Internet is important at Crises?

  4. IncreasingInternet Usage 2010: 1,966,514,816 Users 2012: 2,405,518,376 Users World Wide Increase: 81.8%

  5. 50 Million Users Time • Radio: 38 Years • Television: 13 Years • Internet: 4 Years • Twitter: Less than a Year Facebook: More than 200 million users in less than a year

  6. Web Generations:

  7. Marketing Benefits of Web 3.0 (Semantic Web) Search Engines can display more relevant information in their results Example: Google rich snippets showing reviews, rates, and ranks those with rich information higher in ranks

  8. Time Spent on Travel Website: (Europe)

  9. (Germany):

  10. Top Online Activities for Travelers:

  11. Thank You Good Luck

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