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E-Marketing Course`

E-Marketing Course`

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E-Marketing Course`

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  1. E-MarketingCourse` Hossam El Din seo@seoera.net www.seoera.net 01068408586

  2. what does your website offer ? !! Define a clear goal for your website

  3. Target market

  4. Can we find anything without search engine?

  5. Google is the clear search market leader UK 72% Europe 74% Belgium 90% Sweden 86% Switz. 73% Austria 93% Denmark 92% Spain 85% France 78% Ireland 83% Russia 31% Norway 80% Finland 89% Germany 75% Egypt 83% Italy 73% Sources: Market share of search page views, measured by Media Metrix and NetRatings – Aug08 (except Russia – Jun 08).

  6. It's not good having a great website that no one can find. Discover the keys to being found on search engines.

  7. Elements of a successful online strategy.

  8. The first picture below shows that the bulk of traffic is coming directly to the website (e.g. users enter the address of the website in their browser directly). This website is missing out on a lot of business that could be brought by search engines. It is not search engine optimised. Google Analytics The second picture reveals that the majority of the traffic to the website is brought by search engines. Search engines are promoting the website for free! This is the sign of a well optimised website.

  9. E-marketing includes various strategies and techniques, such as: • SEO ( Search Engine Optimization) • SEM (Search Engine Marketing) • Banner advertising • Social Media ( Blog, forums, social websites( Facebook, twitter, Flickr….etc)) • E-mail marketing • Affiliate marketing • Mobile Marketing • Online press releases

  10. ORGANIC VS PAID

  11. SEO versus SEM Search Phrase Nrofsearchresults Organicsearchresults PaidAdWordsads

  12. About google

  13. SEO and SEM defined • SEO: “Refers to the process of “optimizing” both the on-page and off-page ranking factors in order to achieve high search engine rankings for targeted search terms”. • SEO is also optimization of a website for the free (organic) search listings (Non-linear creations) • SEM is also seen as the practice of buying paid search listings OR free listings(wikipedia.org) • SEM is a type of online marketing that encompasses both organic SEO and PPC marketing (Non-linear creations).

  14. SEO • Technical optimisation • Content optimisation • Link building strategy • Subscription into different directories

  15. SEO • Technical optimisation • Content optimisation • Link building strategy • Subscription into different directories

  16. Mainly on-page elements were analysed • TITLE tags • Meta Description • Anchor text in links • keywords used in texts • Website Pages accessibility • Internal and external links • H1, H2, H3… • Keywords in Meta tags • PageRank • Alt Tags

  17. TITLE tags- 72 character OR 9 words- 1st & 2nd word is more important than other- Your site's Title MUST grab attention, create curiosity, evoke emotion to get the click. Don't just use your company's or website's name. I highly recommend that you spend the same amount of time when writing your Title as you would if you were writing a Pay Per Click (PPC) ad. Because:No clicks = No conversions

  18. SEO Tools • Google keywords Tool

  19. SEO Tools • Google Trends

  20. TITLE tags • Meta Description

  21. Alt Tag Alt Tag Keywords for imagesYou can target your important keywords in your images .

  22. SEO • Technical optimisation • Content optimisation • Link building strategy • Subscription into different directories

  23. COURSE ( 6 ) – seo 5 • Content Optimization • Anchor text in Link • Keyword used in text • H1,H2,H3 SEO & E-Marketing By Hossam El Din

  24. Unique Content : • Google’s Panda • Google’s Fresh

  25. Anchor text in links See All xxxxxxxx More Info.

  26. keywords used in texts

  27. H1, H2, H3… H1 ===> Very Very Important Keywords H2 ===> Very Important Keywords H3 ===> Important Keywords

  28. SEO • Technical optimisation • Content optimisation • Link building strategy • Subscription into different directories

  29. Internal and external links • Internal Links :

  30. Internal and external links • external Links :

  31. Page Rank B > C > E > F & D > A > ANOTHER

  32. Back Links Site A and Site B. The 2 site is fighting about the ranking for the same keyword.

  33. Back Links So to decide which one will get the highest ranking Google will look at the links to the two sites. Here site A get a link from site C – while site B doesn't get any links. You can say C is giving some juice to site A. So site A will do best in the Google ranking.

  34. Back Links Now both site A and site B get a link from site C. Their are sharing the juice. So they will rank on the same level. So to decide which one will get the highest rank Google will have to look at other normally not so important things

  35. Back Links Now site A get another link from site D and site B get a link from E. So now Google has to decide – which one the two new sites are most important site D or site E. Who has most juice to give.

  36. BackLinks

  37. www.PRchecker.info

  38. Important websites • www.dmoz.org • http://dir.yahoo.com/ • Google Maps • www.wikipedia.org/ • www.digg.com • www.youtube.com • www.flickr.com

  39. follow VS nofollow • Getting only dofollow links would look unnatural and that might cause alarms. We all want out links to look natural for the search engines. Getting a high Page Rank nofollow links is always good. If not in Google then in the other search engines • Remember all links can brings traffic

  40. Valuable Tools & Search Queries for Link Building • understanding of the links they already have 1. Google Webmaster Tools

  41. Valuable Tools & Search Queries for Link Building • http://www.opensiteexplorer.org • http://www.woorank.com

  42. POSITIVE ON-Page SEO Google Ranking Factors • keyword selection, try Google Ad Words - Google Trends • Keyword in URL • Keyword in Domain name • Keyword in Title tag • Keyword in Description meta tag • Keyword in Keyword metatag • keyword density (1 - 6% - (each keyword/ total words)

  43. POSITIVE ON-Page SEO Google Ranking Factors • Keyword in H1, H2 and H3 • Keyword font size ("Strong is treated the same as bold, italic is treated the same as emphasis" . . . Matt Cutts July 2006 ) • Keyword prominence (how early in page/tag) (Can be important at top of page, in bold, in large font ) • Keyword in alt text • Keyword in links to site pages (anchor text)

  44. POSITIVE ON-Page SEO Google Ranking Factors • All Internal links valid? • All External links valid? • File Size (Try not to exceed 100K page size, Smaller files are preferred <40K ) • Frequency of Updates (Frequent updates = frequent spidering = newer cache ) • keyword stemming ( Stem, stems, stemmed, stemmer, stemming, stemmist, stemification ) • URL length (less than 100 is good, less is even better )

  45. POSITIVE ON-Page SEO Google Ranking Factors • Site Size - Google likes big sites • Site Age

  46. SEO • Technical optimisation • Content optimisation • Link building strategy • Subscription into different directories

  47. NEGATIVE OFF-Page SEO Google Ranking Factors • Traffic Buying Google hates link-buying, because it corrupts their PR model in the worst way possible.1. Does your page have links it really doesn't merit?2. Did you get tons of links in a short time period?3. Do you have links from high-PR, unrelated sites? • Zero links to you • Links from bad websites

  48. E-marketing includes various strategies and techniques, such as: • SEO ( Search Engine Optimization) • SEM (Search Engine Marketing) • Banner advertising • Social Media ( Blog, forums, social websites( Facebook, twitter, Flickr….etc)) • E-mail marketing • Affiliate marketing • Mobile Marketing • Online press releases

  49. WHAT IS ADWORDS?