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Comprehensive Guide to Marketing: Developing, Promoting, and Distributing Products Effectively

This crash course in marketing covers the essential process of developing, promoting, and distributing products to meet customer needs. Understand how to study your target market to determine their desires, develop a compelling marketing mix, and promote effectively through various channels. Learn strategies for production decisions, pricing, and distribution methods to get your products to consumers. Discover promotional techniques that create interest and drive sales, ensuring your business thrives in a competitive market.

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Comprehensive Guide to Marketing: Developing, Promoting, and Distributing Products Effectively

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  1. Marketing Crash Course

  2. Marketing: The process of developing, promoting, and distributing products and services to satisfy customers’ needs and wants. • Developing – studying customers to determine their wants & needs. • Promotional Activities – Educate customers, create interest, desire, make a sale, create an image. • Distribution – getting the product to the consumer

  3. Marketing Concept –Understanding these needs when you make the plan, make, distribute and promote the product. • Plan –Recognize the need and then you produce the product. • Production – Make the product – How big, what color, price, etc. • Distribution – Where will we sell the product ? Wal-Mart, Target, Lowes? • Promotion – Commercials, Magazines, BOGO, etc.

  4. Implementing the Marketing Concept1. Identify Target Market2. Develop a Marketing Mix

  5. Target Market: Who and where does your business/product/service want to serve. • Very specific • Examples: Cardinal Kroger – Students and faculty members who attend Scott County High School. • Pavilion – Health conscious individuals and families who live in the Georgetown area. • Gadzooks • C2

  6. Develop a Marketing Mix • Product – Anything offered to a market by a business to satisfy needs (product, service, idea. • Product – Coke, Bicycle, Trampoline • Service – Barber Shop, Oil Change, Piano Lessons • Ideas – Vote for George Bush

  7. Price • Actual amount of money customer pay

  8. Place – (Point of Sale) – Locations and methods used to make the product available to customers. • Mall • Infomercials • Magazine • Catalog • Internet

  9. Promotion – How you will encourage purchases and increase customer satisfaction • BYGO Free • Free Samples • Bill Boards • Commercials • Magazine Ads

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