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Marketing Crash Course

Marketing Crash Course. Marketing: The process of developing, promoting, and distributing products and services to satisfy customers’ needs and wants. Developing – studying customers to determine their wants & needs.

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Marketing Crash Course

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  1. Marketing Crash Course

  2. Marketing: The process of developing, promoting, and distributing products and services to satisfy customers’ needs and wants. • Developing – studying customers to determine their wants & needs. • Promotional Activities – Educate customers, create interest, desire, make a sale, create an image. • Distribution – getting the product to the consumer

  3. Marketing Concept –Understanding these needs when you make the plan, make, distribute and promote the product. • Plan –Recognize the need and then you produce the product. • Production – Make the product – How big, what color, price, etc. • Distribution – Where will we sell the product ? Wal-Mart, Target, Lowes? • Promotion – Commercials, Magazines, BOGO, etc.

  4. Implementing the Marketing Concept1. Identify Target Market2. Develop a Marketing Mix

  5. Target Market: Who and where does your business/product/service want to serve. • Very specific • Examples: Cardinal Kroger – Students and faculty members who attend Scott County High School. • Pavilion – Health conscious individuals and families who live in the Georgetown area. • Gadzooks • C2

  6. Develop a Marketing Mix • Product – Anything offered to a market by a business to satisfy needs (product, service, idea. • Product – Coke, Bicycle, Trampoline • Service – Barber Shop, Oil Change, Piano Lessons • Ideas – Vote for George Bush

  7. Price • Actual amount of money customer pay

  8. Place – (Point of Sale) – Locations and methods used to make the product available to customers. • Mall • Infomercials • Magazine • Catalog • Internet

  9. Promotion – How you will encourage purchases and increase customer satisfaction • BYGO Free • Free Samples • Bill Boards • Commercials • Magazine Ads

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