1. Real Estate Principles, 9th Edition By Charles F. Floyd and Marcus T. Allen

2. Chapter 1 Why Study Real Estate? 2

3. Effective real estate decision making A specialty area under business The Role of Real Estate Studies in Business Education 3

4. Personal decisions Should I buy or lease? In what type of neighborhood should I invest? What type of financing should I use? Should I use a broker? How should I structure the contract for the best deal? How do I decide in which property I should invest? Personal and Business-Related Real Estate Decisions 4

5. Personal and Business-Related Real Estate Decisions Business decisions • Should the company buy or lease? • Should the company expand the current building or buy a new one? • What type of financing should be used? • Should the company acquire a larger building than needed and rent out the rest? • Should the company consider relocation? 5

6. Organization of This Book • Part One • Real Estate Legal Analysis Chapters 2-7 • Part Two • Real Estate Service Industries Chapters 8-10 • Part Three • Real Estate Market Analysis Chapters 11-15 • Part Four • Real Estate Finance and Investment Analysis Chapters 16-19 6

7. Special Characteristics of Real Estate • Fixed location • See Case Study “The Importance of Location” • Uniqueness • Interdependence of land uses • Long life • Long term commitments • Large transactions • Long gestation period • See Case Study “The Gestation of Park Springs” 7

8. The Economic Importance of Real Estate A vital part of the economy 8

9. The Real Estate Industry: The Private Sector Real estate brokerage Real estate brokerage specialties Property management Real estate finance Appraisal Counseling Development and construction Asset management Land-use planning 9

10. The Real Estate Industry: The Public Sector Taxation Acquiring property for public use Government and quasi government financial agencies Time value of money concepts Mortgage mechanics Investment property analysis Development project analysis 10