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Housing Market Segmentation and Demand Analysis for Social Strata Diversity

Explore the intricate segmentation of the housing market with a focus on social strata diversity, stage in life, and lifestyle preferences among different segments. Gain insights into high demand areas and target specific demographics effectively.

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Housing Market Segmentation and Demand Analysis for Social Strata Diversity

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  1. 30 May 2014 Segmentation ofdemand in thehousingmarket:Schema Source: Fahrländer Partner & sotomo

  2. Housing market: Dimension high Social stratum Stage in life low Lifestyle traditional middle-class individualized Source: Fahrländer Partner & sotomo.

  3. Housing market: Segmentation of demand high high 9 7 8 9 7 8 Social stratum Social stratum 6 4 5 6 4 5 2 3 1 low low 2 3 1 traditional middle-class traditional middle-class individualized individualized Lifestyle Lifestyle 1 Rural-traditional 4 Traditional middle class 7 Upper middle class 2 Modern worker 5 Liberal middle class 8 Professional elite 3 Transitional-alternative 6 Established-alternative 9 Urban elite Source: Fahrländer Partner & sotomo.

  4. Housing market: Stage in life older middle-age younger Single-parent family Flat-share Couples Family Singles Source: Fahrländer Partner & sotomo.

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