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REMODELING BUSINESS SOLUTIONS

REMODELING BUSINESS SOLUTIONS. IN OVER 2000 HOMES A WEEK. Marketing. Client Management. Estimating. Business Management. Sales Process. Production Systems. CASE OFFERS THE WHOLE PACKAGE. CASE. MARKETING. TAKE ADVANTAGE OF EXTENSIVE MARKET RESEARCH CONDUCTED BY CASE.

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REMODELING BUSINESS SOLUTIONS

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  1. REMODELING BUSINESS SOLUTIONS

  2. IN OVER 2000 HOMES A WEEK

  3. Marketing Client Management Estimating Business Management Sales Process Production Systems CASE OFFERS THE WHOLE PACKAGE CASE

  4. MARKETING

  5. TAKE ADVANTAGE OF EXTENSIVE MARKETRESEARCH CONDUCTED BY CASE • Find the best clients and learn how to reach them • Target your marketing efforts on clients who are ready to remodel • Maximize your marketing return on investment

  6. BE A PART OF THE NATIONAL BRANDIN HOME IMPROVEMENT • Have a name and trademark that is nationally recognized as a remodeling industry leader • Benefit from national and regional marketing to bring in new clients • Growth strategies

  7. LEVERAGE PROFESSIONALLYDESIGNED MARKETING MATERIALS • Build print ads, direct mail materials, and brochures in a matter of minutes with our web-based MediaBuilder • - User friendly • Customize your messages • Target clients in your market • Extensive library of images • Ad copy and content based on proven marketing themes • Receive continual updates and seasonal enhancements to marketing creative

  8. SALES

  9. SALES TRAINING • Learn the secrets to successfully selling remodeling • Sell the right project to the right client

  10. Warm up Call • Consistent • 10-20 Minutes • Set agenda • Preparation • Location • Project • Mental • Introduction • 1st Impression • On time • Set agenda • Tour • It’s not just about the project • Listen • Don’t pull it out of the oven too soon • Follow Up • 24 Hours • Client fears • Maintain momentum • Proposal Close • 3 Questions • Ask for the business • Non-event • Budgeting • Not an estimate • Use ranges • Don’t be afraid • Presentation • Re-state agenda • Your story • Relevant to project/client A REMODELING SALES PROCESS

  11. SALES MANAGEMENT REPORTS

  12. ESTIMATING Case Job Estimating System (CJES)

  13. CJES works with the sales process “One stop” close capability Involves client in costing decisions Produces complete contracts on the spot using templates Integrated with QuickBooks USER-FRIENDLY ON THE SPOT ESTIMATING

  14. Generate a contract…. Ask for the order……

  15. PRODUCTION

  16. 30 minutes a day wasted = 6.25% of the available time = -$18,750 per man per year Proof : $25/hr (wage) + Burden (50% of wage) = $37.50/hr (total cost of labor per hour) + Overhead and profit (at 50% GP) = $75/hr (sale price of labor) x 2,000 (available hours in a year) = $150,000 (yearly labor revenue per man) + material and subs (same as labor +/-) = $300,000 (total yearly production per man) x 6.25% (30 minutes wasted each day) = $18,750 (lost productivity per year per man). MANAGE PRODUCTIVITY

  17. RED HOUSE WEB BASED SCHEDULING

  18. FIELD PERSONNEL EVALUATION AND IMPROVEMENT

  19. PROJECT SCHEDULING

  20. BUSINESS PLANNING

  21. GROWTH STRATEGIES

  22. STABILIZE BUSINESS, REDUCE RISK New Construction Peaks Major Remodeling Specialties (Kit/Bath) Handyman Stable Economy Valleys

  23. Traditional Full Service/Major Alterations Specialty Remodeling (Kit / Bath / Win & Doors / Siding / Roofing) Maintenance/Repair (Handyman) Decorating (incl. Furnishings, Home Office) Mechanical (Plumbing / HVAC / Elec.) Cleaning / lawn care, etc. Other (Financing / Insurance, etc.) LEVERAGE YOUR EXISTING CLIENT BASE Percentage of Money Spent on Their Home

  24. PROJECTIONS, SALES, GP, PROJECTIONS

  25. QUICKBOOKS REPORTING

  26. OWNER DEPENDENCE • Do you take annual vacations? • Do you have an exit strategy? • Could you sell your business for a profit? • Do you have someone to turn to for answers?

  27. CASE HISTORY 1961 Fred Case founded Case Construction Company 1970 Case moved from Mr. Case´s home to an office in DC 1976 Case awarded the FIRST Residential Contractor of the year by the National Remodelers Association 1981 Case became Case Design/Remodeling, Inc 1983 Case opened first satellite office in Falls Church, VA 1992 Case Handyman Division established 1997 Case Handyman Services Franchise launched Today, CASE is the largest full service remodeling firm in the Washington Metropolitan area and one of the most respected firms in the Nation, with over 70 locations in the United States. Case has won over 60 national awards and been published in most of the major newspapers and magazines.

  28. CASE HAS THE SOLUTIONS • Marketing • Sales • Estimating • Production • Business To help you turn your remodeling practice into a business

  29. THE CASE A to Z PROCESS

  30. CJES Microsoft Word = An integrated System for the Home Improvement Business

  31. Over 1000 years of remod. exp. Multiple divisions under one roof Massive Client Base CASE Leader in consumer & industry media National Business Partners Leader in Technology 70+ awards for excellence National & Local Alliances THE CASE DIFFERENCE

  32. DISCOVER MORE • Come to… Discover Case • Convention Center Room 333 • Friday the 14th • 2:30-3:30 p.m. • Or… Attend a Case Open House • 800.426.9434 • CaseFranchise.com • Ask your Development Director

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