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Summer 2000 … KOA wires up!

Distinct or … Extinct Tom Peters Seminar2000 The Ackerley Group Sales Conference Seattle 18 September 2000. Summer 2000 … KOA wires up!. “Amazon.com Plans to Offer Cars Online” Headline: New York Times 08.24.00.

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Summer 2000 … KOA wires up!

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  1. Distinct or … ExtinctTom Peters Seminar2000The Ackerley GroupSales ConferenceSeattle18 September 2000

  2. Summer 2000 …KOA wires up!

  3. “Amazon.com Plans to Offer Cars Online”Headline: New York Times 08.24.00

  4. N.W.O./Auto Mirror per Gentex: Portal for Wireless, Internet, Navigation, Etc.Auto-dimmingEmergency assistanceCell phones, Voice mail, email, Internet access

  5. Levi’s and PhilipsStephano Marzano (Philips Design), Levi Strauss, Italian designer Massimo Ossi: jacket with cell phone and MP3 player built into pockets!Source: Red Herring (09.00)

  6. “Davids vs. Corporate Goliaths: Could the Record and Film Industries Be Brought Down by Teenagers?”Headline: The New York Times (08.06.00)

  7. “There’s going to be a fundamental change in the global economy unlike anything we have hadsince the cavemen began bartering.”Arnold Baker, Chief Economist, Sandia National Laboratories

  8. NOW THAT’S B-I-G!“The period 2000-2002 will bring the single greatest change in worldwide economic and business conditions since we came down from the trees.”David Schneider & Grady Means, MetaCapitalism

  9. “We are in abrawl with no rules.”Paul Allaire

  10. Tom Peters Seminar2000Brand Everything:Distinct or Extinct!

  11. StructurePart I: Brand InsidePart II: Brand OutsidePart III: Brand Leadership

  12. Part I: Brand InsidePart II: Brand OutsidePart III: Brand Leadership

  13. Forces @ Work IThe Destruction Imperative!

  14. “It is generally much easier to kill an organization than change it substantially.” Kevin Kelly, Out of Control

  15. The [New] Ge WayDYB.com

  16. “It used to be that the big ate the small. Now the fast eat the slow.”Geoff Yang, IVP/ (Institutional Venture Partners)

  17. “The Word(s)” on Vitality: Gary Hamel“Sell By” [jettison old crap]Spin Out [support entrepreneurs]Spin In [buy young firms]

  18. Brand InsideBrand Work: The WOW Project

  19. White Collar Revolution!

  20. Fighting Back: The Raw MaterialThe WOW Project!

  21. “Reward excellent failures. Punish mediocre successes.”Phil Daniels, Sydney exec

  22. “Every project we take on starts with a question: How can we do what’s never been done before?”Stuart Hornery, CEO, Lend Lease

  23. Brand InsideBrand You: Distinct … or Extinct

  24. DISTINCT … OR EXTINCT!“If there is nothing very special about your work, no matter how hard you apply yourself, you won’t get noticed and that increasingly means you won’t get paid much, either.” Michael Goldhaber, Wired

  25. Minimum New Work SurvivalSkillsKit2000Sense of Humor= N0.1MasteryRolodex ObsessionFinishing SkillsEntrepreneurial InstinctCEO/Leader/BusinesspersonMistress of ImprovIntense Appetite for TechnologyGroveling Before the YoungEmbracing “Marketing”Passion for Renewal

  26. Seminar Y2K/Brand InsideMessage: Distinct … or Extinct!

  27. Brand InsideBrand Talent: The Great War for Talent

  28. There is no “talent shortage” … if…you are a GPTW**Great Place To Work

  29. The Case

  30. “When land was the scarce resource, nations battled over it. The same is happening now for talented people.”Stan Davis & Christopher Meyer, futureWEALTH

  31. The Talent Ten

  32. Obsession! Greatness! Performance!Pay!Youth!Diversity!Women!Weird!Opportunity!Leading Genius!

  33. ObsessionP.O.T.* = All Consuming*Pursuit of Talent

  34. From “1, 2 or 3” [JW] to …“Best talent in each industry segment to build best proprietary intangibles”[EM]Source: Ed Michaels, War for Talent (05.17.00)

  35. 2. GreatnessOnly The Best!

  36. Home Depot:7 new growth initiatives ($20B to $100B in 5-7 years)Arthur Blank: BEST PERSON IN THE WORLD TO HEAD EACH INITIATIVEE.g.: COO of IKEA to head international expansionEd Michaels, War for Talent (05.17.00)

  37. 3. PerformanceUp or out!

  38. “We believe companies can increase their market cap 50 percent in 3 years. Steve Macadam at Georgia Pacificchanged 20 of his 40 box plant managers to put more talented, higher paid managers in charge.He increased profitability from $25 million to $80 million in 2 years.”Ed Michaels, War for Talent (05.17.00)

  39. 4. PayFork Over!

  40. “Top performing companies are two to four times more likely than the rest to pay what it takes to prevent losing top performers.”Ed Michaels, War for Talent (05.17.00)

  41. 5. YouthGrovel Before the Young!

  42. “The Rise of the Teen Guru”“They’re brilliant, ambitious, and almost intuitively gifted at technology. A new generation of whiz kids are gaining unprecedented power and authority.”Case in point: Shawn Fanning, 19, Northeastern dropout, Napster founderSource: Cover story, Brill’s Content, 7-8/00

  43. 6. DiversityMess Rules!

  44. “Where do good new ideas come from?That’s simple! From differences. Creativity comes from unlikely juxtapositions. The best way to maximize differences is to mix ages, cultures and disciplines.”Nicholas Negroponte

  45. “Diversity defines the health and wealth of nations in a new century. Mighty is the mongrel. … The hybrid is hip. The impure, the mélange, the adulterated, the blemished, the rough, the black-and-blue, the mix-and-match – these people are inheriting the earth. Mixing is the new norm. Mixing trumps isolation. It spawns creativity, nourishes the human spirit, spurs economic growth and empowers nations.”G. Pascal Zachary, The Global Me: New Cosmopolitans and the Competitive Edge

  46. 7. WomenBorn to Lead!

  47. Women and new-economy management …

  48. The New Economy …Shout goodbye to “command and control”!Shout goodbye to hierarchy!Shout goodbye to “knowing one’s place”!

  49. Women’s Stuff =New Economy MatchImprov skillsRelationship-centricLess “rank consciousness”Self determinedTrust sensitive IntuitiveNatural “empowerment freaks” [less threatened by strong people]Intrinsic [motivation] > Extrinsic

  50. “TAKE THIS QUICK QUIZ: Who manages more things at once? Who puts more effort into their appearance? Who usually takes care of the details? Who finds it easier to meet new people? Who asks more questions in a conversation? Who is a better listener? Who has more interest in communication skills? Who is more inclined to get involved? Who encourages harmony and agreement? Who has better intuition? Who works with a longer ‘to do’ list? Who enjoys a recap to the day’s events? Who is better at keeping in touch with others?”Source: Selling Is a Woman’s Game: 15 Powerful Reasons Why Women Can Outsell Men, Nicki Joy & Susan Kane-Benson

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