1 / 12

Charles Beausse David Kanyari Teemu Levander Tobias Deckert

When Learning becomes entertainment. Charles Beausse David Kanyari Teemu Levander Tobias Deckert. Introduction. Pakistan : largest number of illiterates 1/3 children have access to education 26 % illteracy rates for girls Education < 3% of its budget

airlia
Télécharger la présentation

Charles Beausse David Kanyari Teemu Levander Tobias Deckert

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. When Learning becomes entertainment. Charles Beausse David Kanyari TeemuLevander Tobias Deckert

  2. Introduction • Pakistan : largest number of illiterates • 1/3 childrenhave access to education • 26 % illteracy rates for girls • Education < 3% of its budget • 74% of Pakistan's population < U.S. $ 2 /day. For a better future English skills

  3. Introduction Our solution MobiFun ! Provide basic English skills for teenagers through Nokia S40 phone Motivation = free minutes, or text messages

  4. Market Size and Trends Focus on 5-14 years kids. 25,000,000 kids in the tarket age 91,000,000 mobile phones availible

  5. Our Strengths • social benefit - people need us • easy handling of the application • real learning effect • first in the Pakistani market • image of the supporting companies

  6. Marketing Mix • Promotion  combinationbetween PR, Advertising and Viralmarketing • teachingevents • homepagewithnewsblog, downloadsection, scoreviewer, … • Facebookgroup • Poster at schools and supermarkets • flyerwithinstructions • Word of Mouth bluetoothsharing

  7. Marketing Mix • Price • Free application • 1€fee when expanding to other markets (US, Europe) • Place • Website • Word of Mouth  bluetooth topics sharing

  8. Key Assumptions

  9. Financials

  10. Thank you for your attention!

  11. User story As a Pakistan Kid my parents want me to learn english to secure my future but the school is far away and boring.... ... And with my application „MobiFun“ I can train myself, going through different exercises. After succesfully passed the levels I win some free minutes of telecomunication or text messages.

More Related