Just Say Yes to Fruits and Vegetables EWPH Networking Event—June 29, 2009
Introduction Today’s presentation: • JSY program history • Program highlights • New initiatives and expansion plans • Keys to success
History • 1996—Just Say Yes to Fruits and Vegetables created! • 1997—4 nutritionists hired; 1 Contract Manager and Administrative Coordinator
History • 2001—Statewide expansion of JSY • 2002—JSY website created • 2004—Acquired Veggie Van
History • Significant growth by FFY 06-07: • 10 field nutritionists • Administrative Coordinator • Full-time Contract Manager • WIC expansion (NYC)
History • In FFY 07-08: • 3 Regional Team Leader positions added • Addition of JSY Program Research Specialist • Statewide WIC expansion • Expansion into Summer Food Program (Buffalo)
JSY through the years:Location of classes Then….. Now…. Food pantries, soup kitchens, shelters WIC Summer Food Low-income public housing • Food pantries, soup kitchens, shelters
JSY through the years:Nutrition Education Back in the day…… Now….. Standardized nutrition ed activities; structured groups 9 USDA approved lesson plans Handbook replaced with client-tested cookbook • Informal nutrition education; one-on-one education • No curriculum • Train-the-trainer model using JSY Handbook
JSY through the years:Nutrition Education • Now (continued)….. • Use of learner-centered approach • More client interaction • Addition of Facilitated Discussion lesson plans (currently piloting in WIC)
JSY through the years:Nutrition education handouts Then... Now…. Standardized handouts Meet low literacy criteria Simple, easy-to-understand concepts Provide action messages • Create-your-own handouts! • No standardized handouts
JSY through the years:Program Evaluation Then….. Now…. Strong evaluation component in place JSY selected as Top 6 Finalist for model SNAP-Ed program across the country! • Limited program evaluation
JSY through the years:Recipes Then……. Now…. 100+ fruit and vegetable recipes Standardized recipe criteria Emphasis on good nutrition Field testing Addition of more cultural fruits and veg • 60 recipes created using common pantry foods
JSY through the years:Team Structure Then….. Now…. Regional, team-based approach Strong orientation program for new staff Annual staff development training • On your own!
JSY through the years:Program Structure Then….. Now… Traditional JSY Stellar Farmers Markets RFA • JSY
Program Highlights:Traditional JSY • Goals for 07-08: • Educate 9,100 low-income clients • Statewide expansion into WIC • Summer Food(WNY)
Program Highlights:Traditional JSY • Yearly statistics (FFY07-08): • Provided 924 nutrition education sessions across NYS • Educated 13,000+ clients • Attended 80 low-income community events
Program Highlights:Traditional JSY • WIC Expansion • Increased WIC collaborations in EVERY Food Bank region across NYS! • Educated more than 2,200 WIC clients!
Program Highlights:Traditional JSY • Summer Food Pilot Project • Highly successful! • Better than expected! • Clients LOVED programs offered and can’t wait for programs to begin this year!
Program Highlights:Traditional JSY • JSY Van • Utilized the JSY vehicle at 27 low-income community events statewide • 2,400+ clients • Received PHENOMENAL USDA exposure!
Proud Accomplishment…. • 16,000 pounds fresh produce distributed to low-income families
2 New JSY Initiatives…. • Stellar Farmer’s Markets • Expansion through Request for Application (RFA)
Stellar Farmers Markets • JSY SNAP-ed at farmer’s markets in all 5 boroughs of NYC • Coordinated by NYC DOH and Mental Hygiene
Goal • Attract more residents to the markets by offering a variety of health activities at the markets • Target locations: South Bronx, East and Central Harlem, North and Central Brooklyn, Jamaica/Queens, Northern Staten Island
Reach • Pilot in 8 markets in all NYC boroughs • Provide nutrition education and food demonstrations at the markets • Seasonal staff will include 4 nutrition consultants and 8 nutrition assistants • Sessions will be provided throughout the growing season
JSY RFA • Targeted to not-for-profit organizations that have experience working with low income or food stamp clients and have experience in providing nutrition education • Examples of potential applicants: hunger relief organizations, agencies sponsoring summer food and community organizations providing other services to food stamp participants
JSY RFA Funding • A total of approximately $905,000 is available for awards • Range of awards is from $100,000 - $300,000 per contract year • Funds provided to applicants are based on the estimated cost per participant, the minimum number of participants the applicant has proposed to reach through direct nutrition education, and the length of the grant.
Challenges…….. • Language barriers • Literacy barriers • Transient populations • Unstructured work environments
Resolutions…… • Language and literacy barriers: • Bilingual nutrition educators • Enlist assistance of bilingual site program staff • All JSY materials available in English and Spanish • Consulted with health literacy experts to develop program materials • Field testing with target audience
Resolutions…… • Transient populations: • Interagency collaborations • Increased marketing efforts • Consistent scheduling with selected sites
Resolutions…… • Unstructured work environments: • Shift from “pass through” food pantries to client choice model has allowed for more JSY teaching time • Interagency collaborations
Keys to success….. • JSY Best Practices: • Pilot testing • Collaborate with other experts in the field • Staff development training • Teamwork
TEAMWORK “Coming together, sharing together, working together, succeeding together.”
THANK YOU! Danielle Quigley, MS, RD, CDN Public Health Nutritionist 1 NYSDOH, Division of Nutrition Bureau of Nutrition Risk Reduction www.jsyfruitveggies.org