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IREX Social Enterprise Development Familiarization Training

This training session, held in Gbanga, Liberia, from May 13th to 17th, focuses on identifying and understanding different types of customers within social enterprises. Participants will explore key distinctions between enterprise customers and social customers, including beneficiaries, clients, and community members. Emphasizing the importance of recognizing the diverse stakeholders, the training highlights the role of clients in receiving social benefits and the need for social impact. Participants will learn how to effectively engage with these groups to maximize their social enterprise's impact.

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IREX Social Enterprise Development Familiarization Training

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  1. IREX Social Enterprise Development Familiarization Training Gbanga, Liberia May 13th – 17th Kim Alter Virtue Ventures LLC

  2. Part Three

  3. Who is the social enterprise customer?

  4. Social Organization Beneficiaries and Clients People (defined group) Community Environment Social Enterprise Clients Customers Beneficiaries Staff Board members/Trustees Other stakeholders Donors Public Community Social Enterprise “Customers” Can Be Confusing! client Community Donor Consumer Customer

  5. SKOLL CENTRE FOR SOCIAL ENTREPRENEURSHIP Key Distinctions • Enterprise Customer • Target market are those buying social enterprise products and services • Want benefits • Social Customer • Clients and/or “beneficiaries” are recipients of organization’s social services, social enterprise benefits and social impact • Want impact • Community, Public, Environment • Recipient of active or passive impact of the enterprise • May be client, beneficiary or customer • Wants non negative impact/positive impact

  6. SKOLL CENTRE FOR SOCIAL ENTREPRENEURSHIP Clients and Beneficiaries • Active: Client • Employee • Owner • Customer • Supplier • Producer • Contractor • Passive: Beneficiaries • Welfare or service service recipient (people, communities, the environment) • What value does the enterprise offer its clients and beneficiaries?

  7. SKOLL CENTRE FOR SOCIAL ENTREPRENEURSHIP Customers • Who are they? What are their wants? • Clients – payers and users of social services • Third party payers -donors, insurance, government, families, etc. • General public • Government - Contracts and privatization • Business - Private business or NGOs • Community – local or global • What value does the product/service offer enterprise customers?

  8. Customer levels SKOLL CENTRE FOR SOCIAL ENTREPRENEURSHIP

  9. SKOLL CENTRE FOR SOCIAL ENTREPRENEURSHIP Customer/Client Interface Client Consumer Client Producer Social      Client Worker Market Enterprise   Client Beneficiary Client Community Environment Public

  10. Client Social Criteria

  11. Profile Demographics Economically active Weak social ties Vulnerable Few assets Inability to repay Psychographics Transient Risk adverse Extra burdens Geographic Refugee camps Poor or degraded market & infrastructure Financial Services Grants and training before loans Monitoring Mentoring Certificates – credit rating Support to start up micro-businesses Transparent processes Continue service Branding Client Criteria: Refugee Example

  12. Customers buy Benefits TOLPA PB Microfinance SKOLL CENTRE FOR SOCIAL ENTREPRENEURSHIP

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