1 / 12

Ch 1: Analyze the Audience

Ch 1: Analyze the Audience. The audience… Who are they? Do I know them? What do they know? What do they feel? Can I persuade them?. The 5 Most Important Things. 2 types of audience: Primary audience Secondary audience How can I expand my reach to the secondary audience?

ajaxe
Télécharger la présentation

Ch 1: Analyze the Audience

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Ch 1: Analyze the Audience

  2. The audience… Who are they? Do I know them? What do they know? What do they feel? Can I persuade them? The 5 Most Important Things

  3. 2 types of audience: Primary audience Secondary audience How can I expand my reach to the secondary audience? Ask the audience to share your ideas with someone who might benefit Create clear handouts that are shareable and convincing Use social media to connect with a wider audience #1 Who are they?

  4. Unfamiliar audience? … Act like a detective • Get inside information • Collect group data • Segment big audiences • Ask about preferences and traits • Continue collecting information during presentation • Familiar audience? … Don’t be complacent #2 Do I know them?

  5. Novices or experts? What about a mixed crowd? • How can I keep experts engaged without confusing novices? • Include the experts • Point out the knowledge gap • Prepare background materials #3 What do they know?

  6. Can I use jargon? • Make sure the audience understands your lingo or eliminate the phrases • Clarify idioms • “Dot your I’s and cross your T’s” • Avoid possibly confusing metaphors • “Fourth and goal” – describing tense situation #3 Cont.

  7. Empathize with the audience’s emotions • “Bad is Stronger than Good” • Gauge their interest • Clock-watchers vs. interest #4 How do they feel?

  8. How do I deal with a biased audience? • Positive or neutral bias • State your conclusion upfront and reinforce the importance • Negative • Build off of small agreements • Ask-for-less approach #4 Cont.

  9. ABCD of Persuasion • A – Assess various appeals • Consider objections when crafting presentation • Link statistics to the audience • Stories with compelling characters • B – Build support with benefit statements • WIIFM? #5 Can I persuade them?

  10. C – Consider your credibility • Authority, expertise, associations with experts • D – Determine how to reach decision makers • 3 types • Decision makers • Opinion leaders • Gatekeepers #5 Cont.

  11. What are the 2 types of audiences? • If you don’t know your audience, what do you need to act like? (hint: Sherlock Holmes) • A challenge in presenting to a mixed crowd is engaging the experts without confusing the ___________. • When referring to emotions, “________ is stronger than ________.” • What does the acronym WIIFM stand for? QUIZ

  12. Primary and secondary • Detective • Novices • “Bad is stronger than good.” • What’s In It For Me? ANSWERS

More Related