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Small Business Research Power Point Series

Small Business Research Power Point Series. Market Research. Knowledge is Power. Market research is a vital part to success on or offline and has to be done on a continuous basis. There are two forms of research – Primary – information you gather and apply

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Small Business Research Power Point Series

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  1. Small Business Research Power Point Series Market Research

  2. Knowledge is Power Market research is a vital part to success on or offline and has to be done on a continuous basis. There are two forms of research – Primary – information you gather and apply Secondary – information you obtain from other sources This PowerPoint provides an introduction.

  3. Gathering Primary Data Use e-mail feedback forms on your web site to get market research. Use guest books on your Web site to get market research. Post surveys in appropriate e-mail discussion groups, newsgroups, and online forums. Have live site polls. Always ask visitors for feedback at your Web site.

  4. Gathering Secondary Data Get market research information from government web sites. Get market research information from huge business databases on the internet. Get market research information from business news web sites.

  5. What Primary Data? Find out what they visitors or customers like and don't like about your business. Find out what new products or services they want. Find what how to improve existing products or services. Find out which benefits or features they like most about your product or service.

  6. What Secondary Data? Assess market size by customer segment, locally, regionally, nationally, internationally. Assess market size by product or service sector Determine market share Identify and Assess the Competition Identify P.E.S.T.s…political, economic,social,technological factors…

  7. Remember… Decide at the outset what your research objectives are……then Decide how to meet those objectives An objective is, for example, find out the size of or determine the views of …..start with a verb and it will aid your thinking…. It will seem tough initially – but as they say when it gets tough the tough get going……..

  8. Remember… Give e-mail surveys and polls to customers. Find out what they like and don't like about your business. Find out what new products or services they want. Find what how to improve existing products or services. Find out which benefits or features they like most about your product or service.

  9. PowerPoint Content As such, the contents should not be relied upon and professional advice should be taken in specific cases. In addition, none of the content of this PowerPoint or related publications or links will form any part of any contract between us or constitutes an offer by Strategic Marketing Ventures Ltd

  10. Powerpoint User Guidelines These Power points are for the personal use of members of any of the online marketing resource centres provided by Small Business Resource Ltd. Members may download these Power points and re-brand and amend provided the following attribution is stated at the end. “This Powerpoint has been sourced from Small Business Resource Ltd.”

  11. Reasons to join To get more PowerPoints like these To get free downloads To get discounts on our services To get access to our resource centre Many other Powerpoints in this series in the members area

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