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Embracing Mobile Communication: Key Insights for Employee Engagement

Discover the transformative role of mobile technology in employee communication. As we shift towards a more connected workforce, leaders must engage employees with real, tangible issues. With 45% of waking hours spent on media and 58% of Generation Y using handheld devices for communication, the expectations on employers have never been higher. This guide outlines critical strategies for leveraging mobile devices and offers insights into successful applications from global companies. Stay ahead in employee communication and improve engagement through innovative use of mobile technology.

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Embracing Mobile Communication: Key Insights for Employee Engagement

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  1. Mobile Employee Communication 5 things you need to take on-board Peter Agertoft 31 August 2010

  2. Today Prompt and provoke Share experience and ideas Discussion

  3. What’s the connection? Korea Exchange Bank and Novartis

  4. Right now! Expectation from employees and employer – mobiles are going to play a key role in our working life

  5. Right now! • 45% of our waking hours engaged in media activities (uk ofcom 2010) • Gen Y • 58% of their media and communications time is on a computer, mobile phone, or other handheld device • They check out your technology before deciding to come and work for you

  6. What’s $100 invested in 2004 worth now! $83 $130 $116 Communication ROI report 2009/10

  7. A modern history

  8. Global distribution of mobiles http://www.worldmapper.org/display.php?selected=334 http://www.itu.int/dms_pub/itu-d/opb/ind/D-IND-WTDR-2010-PDF-E.pdf

  9. Convergence

  10. Sharepoint 2010 in the driving seat

  11. Two features…… As mobile devices become more and more PC like…. • No matter what you view from it looks good • Blogs become easier to create, view and contribute to

  12. So what does that mean for employee communicators?

  13. Key to success • Cultural rather than technological • Leadership who want to engage employees in real and tangible business issues • Don’t over regulate

  14. Update your strategy

  15. Questions to get you started

  16. Recent examples • Global mobile • Developing interactive mobile news service for sales people • Global bank • Development of interactive knowledge sharing section of new intranet - accessed via PC and mobile • Global logistics • Truck safety and performance management

  17. Conclusions • Mobile technology creating major tipping point in employee communications • Employees expect you to have it • Top performing companies adopting more quickly • Sharepoint 2010 setting the pace in large scale companies • Employee communication strategies need to catch up

  18. Enjoy the ride!!

  19. Thank you and stay in touch Peter Agertoft e:peter.agertoft@simply-goodadvice.com m:+447957 357 854

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