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This insightful guide from the Design Thinking Institute focuses on the importance of prototyping in the design process. Recognized as a Blue Ribbon Award-winning school by the U.S. Department of Education, it emphasizes the iterative nature of prototyping as a tool for exploring concepts and testing hypotheses. By gaining empathy, building to think, and embracing failure, designers can refine their solutions. Techniques such as identifying variables and allowing prototypes to evolve are essential for creating meaningful experiences and achieving successful project outcomes.
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Design Thinking Institute August 2011 A US Department of Education Blue Ribbon Award Winning School
prototype: what? service/ experience space product story works like looks like interacts like
prototyping . . . is the iterative generation of artifacts intended to answer questions that get you closer to your final solution is creating a concrete embodiment of a concept which become a way to test your hypotheses is building to think
prototyping . . . is an attitude
prototype: why? • to gain empathy • to explore • to test • to inspire • understand the design space • build to think • test and refine solutions • inspire with your prototype
prototype: fail early and often cost of failure vs. project time
prototype: scale resolution “Like this?” “Mm, yes like that.” Developed for Gyrus ACMI, ENT Division
prototype: let go Embrace v 0.0 Embrace v 1.0
prototype: how? prototype resolution should match the progress of your development identify the variable you want to explore create experiences let go of your prototypes