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DESIGN THINKING

DESIGN THINKING. What is it? How do you achieve it? How does it guide innovation?. Let’s never forget that whatever brilliant ideas you have or hear, that the opposite may also be true.” (Derek Sivers ).

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DESIGN THINKING

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  1. DESIGN THINKING What is it? How do you achieve it? How does it guide innovation?

  2. Let’s never forget that whatever brilliant ideas you have or hear, that the opposite may also be true.” (Derek Sivers)

  3. “A world without Philippe Starck is as inconceivable as it is conceivable.  His influence on the world of design - the process by which humans shape and meet their own needs - is at one and the same time ubiquitous and diffuse.  It is at times visible in everything and simultaneously barely identifiable.  His work embodies the principles of elite design - that the designed world must have its own aesthetic and spiritual identity both separable from and serving its function.” http://www.culturedivine.com/starck.html DESIGN

  4. Philippe Starck • Philippe Starck is a legend of modern design. He's known for his luxurious hotels around the world -- notably the Peninsula Hotel restaurant in Hong Kong, the Teatron in Mexico, the Hotel Delano in Miami, the Mondrian in Los Angeles, the Asia de Cuba restaurant in New York -- designing the total environment from layout to furniture to linens. • But he has made perhaps his most permanent mark on design through his bold reworkings of everyday objects. In reimagining and rethinking the quotidian, he has produced some of the iconic shapes of the 20th century, including his leggy chrome juice squeezer , the reimagined Emeco aluminum chairs, and the witty Louis Ghost polycarbonate fauteuil. • When Starck turns his bold vision toward a chair, a shoe, a toothbrush, it's clear he thinks deeper than the glossy surface. • http://www.ted.com/speakers/philippe_starck.html • http://www.ted.com/talks/philippe_starck_thinks_deep_on_design.html

  5. WHAT IS DESIGN THINKING? • The experts speak:

  6. Herman Miller C2C Design for Mirra Chair

  7. Does C2C Protocol represent innovation?

  8. How DfE Interacts with the Development Process C2C Protocol and DfE are innovative enabling processes, but they also generate innovation across the board…

  9. INNOVATION TYPOLOGYFROM Doblin Group, Chicago What is missing in this keyboard for C2C to be fully operationalized?

  10. How to decide? PVC or TPU?

  11. PVC or TPU for Mirra Chair PVC TPU TPU cost is trivial, $6 - $11/chair in a $750 chair is insignificant. Consistent with goal of zero footprint, and with values and culture of company. Advantageous PR by contrasting with competitors. Have to do it sooner or later. • TPU too expensive, $6-$11/chair increase in cost • Tooling requirements could delay launch. • PVC is industry standard. • No infrastructure for recycling • Sets a precedent for other products.

  12. Lessons • Operationalizing a strategic vision • Value captured through first-mover advantage by leveraging process capability • Being part of the larger solution that incorporates coordination across industries and societies • Designing process and product for betterment of society, not just a new chair • What happened?

  13. Simon Sinek: How great leaders inspire action

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