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Enhancing Engagement: CampbellSMART Training Overview for Oklahoma City Team

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On May 23, 2011, the Campbell’s team in Oklahoma City gathered for a 90-minute training session focused on CampbellSMART and the recent tools and products available through Campbell Foodservice. The session included team introductions, an overview of CampbellSMART, a scavenger hunt activity, and discussions of promotional tools and new items. Trainers Laura C. Newman and others provided insights on accessing resources and best practices, ensuring the team is equipped for success. Key takeaways included knowing the team, understanding CampbellSMART, and exploring available tools for better service.

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Enhancing Engagement: CampbellSMART Training Overview for Oklahoma City Team

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  1. CampbellSMART Trainingfor Oklahoma City, OK May 23, 2011

  2. Four “GOOD” Take-Aways Get to know your new Campbell’s Team Overview of: CampbellSMART Overview of: www.campbellfoodservice.com Developed Tools & New Products

  3. Agenda – 90 minutes • Introduction of New Team (5 minutes) • CampbellSMART (15 minutes) • Activity: Scavenger Hunt (15 minutes) • www.campbellfoodservice.com (15 minutes) • Tools – now available (5 minutes) • CampbellSMART vs. www.campbellfoodservice.com (10 minutes) • Promotions, Tools & New Items (15 minutes) • Feedback & Comments (5 minutes)

  4. Get to know the Team – Southwest Region within Western Division Dianna King, RBM -O Laura C. Newman, Trainer Steve Kellam, RBM-D Michael Smith, BDM Karen Heim, BDM James Redou, BDM

  5. Get to know Laura 7 26.2

  6. Laura’s Contact Info Need something regarding training? Please contact me: Laura C. Newman West Division Trainer P.O. Box 16084 Golden, CO 80402 303-250-5326 cell laura_newman@campbellsoup.com

  7. Overview of: CampbellSMART • Who has access? • What can I find there? • Why should I use it? • What if I get “stuck”? www.campbellsmart.com 7

  8. Activity – Scavenger Hunt

  9. Overview of:www.campbellfoodservice.com • Who has access? • What can I find there? • Why should I use it? • What if I get “stuck”? www.campbellfoodservice.com

  10. Developed Tools • CampbellSMART • Price per serving pricelist • Category & Brand Quick Facts • Imperatives Quick Facts • Vegetarian Entrée & Soup list • New Training site on SMART • Launched May 13, 2011 • links to training presentations & tools • Food Show Tools • Checklists • Best Practices • Photos & Ideas

  11. Developed Tools www.campbellfoodservice.com Operator Tools Soup Category Video (YouTube) Recipe Videos (YouTube) Recipes Profit Calculators Chef Videos

  12. Developed Tools COMING SOON… • Gluten Free deck • Campbell’s vs. competition decks and wash downs • New Portfolio POS • June 3 - on SMART • June 10 – force out of new POS kits mailed to YOU!

  13. Internal vs. External Websites SMART campbellfoodservice.com Both • Find Recipes? SMART campbellfoodservice.com Both • Nutritionals & Ingredients? SMART campbellfoodservice.com Both • Order Samples? SMART campbellfoodservice.com Both • Order Equipment? SMART campbellfoodservice.com Both • Download coupons • Promotional Info? SMART Both campbellfoodservice.com • Access Pricelists? Both SMART campbellfoodservice.com • Order POS & signage? Both SMART campbellfoodservice.com • Private Label info? campbellfoodservice.com Both SMART • Requires a password? SMART campbellfoodservice.com Both • Updated Imperatives? campbellfoodservice.com Both SMART • Watch Chef videos? campbellfoodservice.com Both SMART

  14. Sysco Classic Soup of the Month rebate April 1 – June 30: $6.00 rebate on 16 sku’s

  15. Classic Tureen 30 second Sell The “Elevator Pitch”

  16. Hilltop Hearth Promotion & Coupon

  17. Beverage Merchandisers Extended through July 31, 2011

  18. NEW – Pepperidge Farm Baked Naturals Cracker Chips • Simply Multi-Grain 72/1.0 oz • Simply Cheddar 72/1.0 oz • 19330 Snack Sticks – Toasted Sesame 72/2.0 oz • Cheese Crisps – Four Cheese 72/1.75 oz. • Wheat Crisps – Multi-Grain 72/1.75 oz. Already has retail presence & support! POS # FSPF-73266 Available on SMART May 23, 2011

  19. Four “GOOD” Take-Aways Get to know your new Campbell’s Team Overview of: CampbellSMART Overview of: www.campbellfoodservice.com Developed Tools & New Products

  20. Comments & Feedback Laura C. Newman West Division Trainer P.O. Box 16084 Golden, CO 80402 303-250-5326 cell laura_newman@campbellsoup.com

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