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Innovative Enhancements to Outdoor Advertising Control in Missouri

The Missouri Department of Transportation is implementing innovative enhancements to the Outdoor Advertising Control program to improve efficiency and management. These enhancements include the development of a Transportation Management System (TMS) and the incorporation of automated billing, permit maintenance, and GPS technology. By decentralizing data gathered from 11,700 permitted sign structures across seven areas of responsibility, MoDOT aims to streamline operations, reduce manual reporting, and improve compliance monitoring. This upgrade will not only enhance the current advertising framework but also provide greater accountability.

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Innovative Enhancements to Outdoor Advertising Control in Missouri

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  1. Innovative Enhancements to ODA R. Scott Taylor Carie Stark 105 W. Capitol Ave PO Box 270 Jefferson City, MO 65102 (573) 751 6774 Robert.Taylor@modot.mo.gov Carie.Stark@modot.mo.gov Missouri Department of Transportation

  2. Enhancement Funds • Transportation Enhancement Funds • TEA-21 • SAFETEA-LU

  3. Enhancement Funds • Innovative Use of Funds • 100% Federal Participation • Defining the Use for Outdoor Advertising Control

  4. Enhancement Funds • Use of Funds • Create Billboard Feature in TMS • Purchase Necessary Hardware • Maintain System

  5. Missouri ODA • Right of Way Division • State divided into 7 Areas of Responsibility • 11,700 Permitted Sign Structures

  6. Where we’ve been . . . • ROSCOE – Separate mainframe files for each area office. • Inconsistent Work Effort • No Reporting or Management Tools • Manual Generation of all documents • 35 MM Photos • Paper Files

  7. Where we are . . . • Transportation Management System (TMS) • Client/Server System • Tier Technologies, Inc. • Features • Billboards • Junkyards • Adult Advertising • Scenic Byways

  8. Data Selection

  9. Billboard Feature Application

  10. Billboard Traits • Status • Characteristics

  11. Inspection Maintenance • A “Passed” inspection prompts billing • A “Failed” inspection idles billing

  12. Permit Maintenance

  13. Permit Status

  14. Correspondence • Templates • Generation • Auto • Semi-Auto • Manual • Correspondence Maintenance • Document • Date • Created by

  15. Permit Owner / Land Owner

  16. Involved Party

  17. Permit Transfer

  18. Billing Process . . . • Automatic invoicing and billing created with an interface thru SAMII • Check status of permit prior to billing • Billing created based on renewal dates and inspections

  19. Billing History • Details • Billing Type • Date • Amount • Invoice Generated

  20. Checks and Balances

  21. Inventory by Area by Travelway

  22. Customized Reporting

  23. Imaging • Identify • Inspect • Compare

  24. Original Application

  25. ARAN Video Visual reference associated with each permit 1 mile of roadway captured Contains both GPS data and beginning and ending logs New Boundaries

  26. Where we are headed . . . • Web based App. • functional in field • Wireless Technology • Cingular Card Modem • VPN • Forms accessible via Internet • More Utilization of GPS • Controlled Routes Map

  27. Questions? Visit us at: modot.org/business/outdoor_advertising Tier Technologies, Inc. Mark Schmidt, Consultant 573-526-2667

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