Advertising

Feb 08, 2026

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Advertising is essential for effective communication in today’s competitive marketplace. It creates awareness about products, helps establish or change brand image, and associates brands with specific feelings and emotions. Advertising maintains goodwill and is crucial for driving sales increases. There are various types of advertising, including print media (newspapers, magazines, outdoor), broadcast media (TV, radio), online media (email, banners), specialty media (promotional items), social media (ads on platforms), and mobile media (apps). Understanding these types is key to a successful advertising strategy.

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Advertising

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Advertising Why Advertise?
Why advertise? • Effective COMMUNICATION • Create awareness • Create or change image • Associate a brand with feelings and emotion • Establish or maintain goodwill • Assist in the increase in sales
Types of advertising • Print media- written form(newspaper, magazine, direct mail, outdoor, transit) • Broadcast media- visual/auditory (tv, radio) • Online media-advertising on the Internet (email, banner and pop-up ads • Specialty media- everyday items displaying a company name or logo (lanyards, calendars, pens, magnets, tshirts) • Social media- (sharing sites or ads on facebook, twitter, etc.) • Mobile media- (apps, etc.)
Individual Activity • Create a poster to illustrate how the different types of advertising media are used. You may print pictures or use the magazines. • Follow the rubric.