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Demystifying Blogs: From Their Present Value to How They Can Help SEO

Demystifying Blogs: From Their Present Value to How They Can Help SEO Presented by Nancy McCord President of McCord Web Services LLC SEO Consultant Professional Blogger Why Should You Blog? Strong SEO benefits Builds web authority Builds content quickly Adds fresh content to your website

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Demystifying Blogs: From Their Present Value to How They Can Help SEO

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  1. Demystifying Blogs: From Their Present Value to How They Can Help SEO Presented by Nancy McCord President of McCord Web Services LLC SEO Consultant Professional Blogger

  2. Why Should You Blog? • Strong SEO benefits • Builds web authority • Builds content quickly • Adds fresh content to your website • Builds inbound links • Keeps the search spiders coming • SEO Pros agree on blogging’s SEO importance • Blog posts may rank organically separate from website • Puts a human face on your business • Establishes you as an authority in your industry

  3. Why Should You Blog • Increases website stickiness • Increases website traffic on the order of 25 to 34% • Improves Web Visibility - search queries act as entry points

  4. Why I Can’t Blog? • Not enough time during the day • No topic ideas • Not a good writer • Working social networking platforms instead • Is anyone reading my blogs? I have no comments • Can’t be consistent with posting • Too time consuming • Simply don’t want to do it or don’t understand the value of blogging

  5. Blogging Best Practices • Keep your post short and keyword dense • Preferred blog post length is 250 words • Make sure your title is catchy, teasing, and uses your keywords and location if important • Be conversational no “one should consider” use You’s • Never steal content or use Google Images • Link to other sites as well as your own website • Use good anchor text in your links • ex. When you need a blog writing expert see us.

  6. Crafting the Perfect Title • Catchy • Keyword dense • Consider questions • Consider definitions • Using location descriptions if you serve a local market Can You Ever Remove Personal Information From Google? A Good Idea Gone Bad - Way Bad Does Twitter Impact Your SEO Placement? What to Know About Moving Your Website to a New Web Host IE 8 Web Slices Explained

  7. Blog Productivity Tips • Stay on topic no overly personal stuff. • Try a 1 to 3 part series of posts on one topic. • Consider a special feature like client highlight or case study every Friday. • Get double duty from blog posts – use for your newsletter or more fully develop for website content. • Set aside a time each day or week for blogging. • Keep a notebook to write down topics anywhere anytime. Blog from your topics.

  8. Blog Productivity Tips • Blog ahead • Blog at soccer practice, doctor’s office using your laptop. • Blog on the weekend for the full week. • Time yourself • Complete your blog in 10 minutes. • Don’t labor or wordsmith excessively over your post. • Stick with it, don’t give up the benefits organically for website that stick with blogging are huge!

  9. Blog Set Up Recommendations • Preferred • WordPress posts archived under your domain • www.mccordweb.com/blog not blog.mccordweb.com • You will build web authority and help your domain and organic placement with this set up. • Second Best • Use Blogger.com or other offsite blog service • You will still get traffic and link benefits but not web authority, web visibility or organic benefits.

  10. Organic Search Placement Realities • Blog posts are indexed as if they were web pages. • Blog posts can appear in the organic search results. • Blog posts can out perform your own website pages organically. • Blog posts can be the “doorway” through which a visitor accesses your website. • Large websites are preferred by Google versus small websites – it’s an “authority” thing. • Easiest way to build content quickly.

  11. Putting Your Blog to Work for You • Don’t just blog about your products and services • Show your personality • Share your knowledge freely • Offer free tips and information • Don’t be afraid to talk about your point of view • Link to and talk about information on other websites (but not competitors) • Trawl for news in your industry and blog on it • Become the “authority” in your area of expertise

  12. How to Get Started Blogging? • No html or programming knowledge needed • Free blogging platforms to consider • www.Blogger.com – our preferred • www.WordPress.com • www.TypePad.com • Link to your website from your blog and link from your website to your blog • Don’t think too hard, just get start!

  13. Professional Blog Writing Services • Although there is never a replacement for you, we do provide professional blog writing services if you need them. • Jade Level 150 to 190 words $18 per post • Ruby Level 200 to 250 words $22 per post • Emerald Level 270 to 320 words $28 per post • Amethyst Level 340 to 390 words $32 per post Prices above are for a minimum frequency of 3 days a week. We do provide less frequent blog posts at a slightly higher fee. We use only American speaking college educated writers.

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