Class Announcements Film Screening Lecture Break Reading Response Discussion Group Meetings
Class Announcements A. Participation B. Class Blog- subscribe B. Projects Posted C. Updated Syllabus D. Lectures Uploaded Weekly
Dept of Design's OFFICIAL Attendance and Lateness Policy: "Regular and punctual attendance is required professional behaviour in industry and therefore in this program. Attendance will be taken at the beginning of each class. Students are responsible for letting faculty know ahead of time if they are going to be late for class, or not attending.
Dept of Design's OFFICIAL Attendance and Lateness Policy: Being late twice equals one absence. Lateness of more than thirty minutes equals one absence. If a student is absent from four classes during the term, a grade of “F” will be given for the course. Exceptions to the lateness penalty for valid reasons such as illness, compassionate grounds, etc., may be entertained by the Course Instructor but will require supporting documentation (e.g., a doctor’s letter).
Dept of Design's OFFICIAL Attendance and Lateness Policy: Students will be responsible for all academic, financial penalties and consequences resulting from their non-attendance."
Class Announcements Film Screening Lecture Break Reading Response Discussion Group Meetings
2. Film Screening: Helvetica Filmmaker http://urbanizedfilm.com/ http://www.pbs.org/independentlens/objectified/film.html http://www.pbs.org/independentlens/objectified/which-object-are-you.html
3. Lecture: Week 2 Recap ‘Consuming Modernity’ Industrial Revolution creates a ‘Consumer Culture’ & ‘Conspicuous Consumption’ 1) Democratize access to ‘luxury items’ 2) ‘Use Value’+ Art = desire thru advertising, window dressing, branding 3) Public/Private Sphere or ‘Gendered Objects’ = eg auto, kitchen
3. Lecture: Week 3 Recap ‘Impact of Technology’ Industrial Revolution creates new production methods & material culture 1) Plastics: bakelite, linoleum 2) Metals: steel, aluminum, chrome 3) Textiles: rayon, nylon 4) Energy: electricity, gas, steam
3. Lecture: Week 4 ‘Designer for Industry’ Design defined by marketplace demands 1) Product differentiation reflects public taste, objects, services 2) 1914 involve many creatives: architects, engineers, decorative artisans, fine artists 3) Become ‘commercial artists’
‘Art & Industry’ Consumer culture develop : 1) ‘Cultural Capital’ linked w modern in art & architecture 2) Identity thru consumption ie level of taste & social standing 3) Desire personalization of mass produced & anonymous product a) Restore individualism
‘Art & Industry’ Commercial Artists develop & interject beauty on utilitarian artifacts: 1) Shift from craft to industrial production 2) 1st hire outsiders a) Fine artists – Doulton b) Styling Engineers- Horseless carriage c) Artisans for metals- Hoover d) Architects- exteriors- Chanel
‘Art & Industry’ a) Fine artists – Doulton
Engineer Henry Beck 1st London Underground Map http://daithaic.blogspot.com/2009/01/real-tube-map-goes-on-net.html http://www.guardian.co.uk/artanddesign/2009/nov/26/london-tube-map-design
2D – J Walter Thompson a) Advertising between artists & manufacturers b) Use craft of engraving & lithography
Packaging a) Unfamiliar commodities - popular products b) Ad hoc: Campbell soup= Cornell sports http://6thfloor.blogs.nytimes.com/2011/05/09/who-made-that-campbells-soup-label/
Gendered work a) Women= embroidery, jewelry, enamel, ceramics, textile,fashion, illustration, interior design w historical & lean towards modern; ahistorical
Gendered work b) Men= architecture, furniture w modern aesthetic- Marcel Breuer
‘Consultant Designer’ 1) High level of specialist skill needed in visualizing & conceptualizing 2) Commercial pragmatists addressing irrational consumer desire 3) Fill gap between producing & consuming 4) Create aura of ‘added value’ w celebrity designers attached to manufactured artifacts 5) Consumers seek upward emulation
Architect Peter Behrens branding for AEG a) 1st to create corporate ID
Architect Peter Behrens branding for AEG b) Private & Public spheres
Fashion Coco Chanel http://www.youtube.com/watch?v=4LC5VbEJm6I&feature=related
Class 4. Break 5. Reading Response Discussion 6. Group Meetings
