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AutoUni Research

Klaus H. Schaaf. AutoUni Research. Presentation 16.02.2005. Research Approach of the AutoUni. Innovation = « commercialization of invention », Joseph A. Schumpeter. University Research. Industrial Research. Innovation Research. Intelligent Merging of Basic Academic Research with

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AutoUni Research

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  1. Klaus H. Schaaf AutoUni Research Presentation 16.02.2005

  2. Research Approach of the AutoUni Innovation = «commercialization of invention», Joseph A. Schumpeter University Research Industrial Research Innovation Research Intelligent Merging of Basic Academic Research with Applied Industrial Research Innovation Campus Overcome boundaries of space as well as of Institutions Shorten Time to Market

  3. Clustereffect Wolfsburg • Scientists and entrepreneurs develop future trends („Science meets • Business“) through close relationships, spatial as well as personal • Supporting Economic Growth • Supporting Job Development Concept of Research at Volkswagen AutoUni Volkswagen AutoUni as "Think Tank" for the Wolfsburg/Braunschweig area • Time Line • January 2005: Definition of Topics in cooperation with Volkswagen and • Wolfsburg AG • Middle of 2005: Contracts with Partners for Future Labs • February 2006: First 2-3 Future Labs working • 2007: 5-6 Future Labs productive • 2010: The first "old" Future Labs are replaced by new ones

  4. Research Organisation Volkswagen AutoUni Education Schools Culture & values of Corporation Economics and Business Admi- nistration Science and Techno-logy Humanities andSocial Sciences Learning Strategy & Technology Research Corporation-relevant Postgraduate Education as additional scientific qualification • Working on "Real Cases" • Learning by doing Research (e.g. Master Thesis)

  5. Research Organisation Volkswagen AutoUni Education Schools Research Future Labs Culture & Values of Corporation Mobile Life Lab Age HMI Lab Still Open Economics and Business Admi- nistration Science and Techno-logy Humanities andSocial Sciences Learning Strategy & Technology Research Corporation-relevant Postgraduate Education as additional scientific qualification • Working on "Real Cases" • Learning by doing Research (e.g. Master Thesis) Future Labs – Research Labs • Limited Time Span • Cooperation-based Research with Partners (Industry and Akademia) • Result-oriented (New Products, Services, Processes) • Innovation-oriented (Commerzialisation of Inventions)

  6. Fingerprint of AutoUni-Research • Multiple Perspectives (Technique, Economy, Society) Trans- disciplinary • Spacial Closeness • Limited life span (3-5 Years) Flexible Scientific Approach • Observation • Analysis • Improvement Research • Research cooperations with Industry and academic partners Cooperative Real Cases • Future Labs Thinking Out-of-the-Box Effective Communication • Unconventional solutions • Break new ground • Flat Hierarchy • Short distances ResultOriented • Commercialization by means of new products, services, processes

  7. Future Labs Future Labs Sustaina-bility Standards Mobile Life Lab Age HMI Lab Wireless Wolfsburg Cross Functional Tasks • Research of Innovation process • Creativity • Communication • Transdisciplinarity • IP-Management • - Consortium contracts • Business models • Multilateral

  8. Research Organisation • Mobile Life Campus is the institutional framework for AutoUni Research • Local merging of knowledge using Theme-based Future Labs, as a common project of apre-competitive research consortium, built and financed by several equal partners • Future Labs are: limited in life-span, innovation oriented, built on partnerships and result oriented. They offer short distances and cooperation with different scientists which are not achievable otherwise. • The Future Labs are organized by Volkswagen AutoUni. AutoUni acompanies scientifically the transdisziplinaryexperiments "Future Labs". • Future Labs are the Real Cases of Research at the Volkswagen AutoUni

  9. Future Labs Areas of Research Corporate Tasks for AutoUni Research Program Areas of Research

  10. Areas of Research Future Labs Areas of Research Corporate Tasks for AutoUni Research Program Innovation Research

  11. Future Labs Areas of Research Health Leadership Mobility Services Sustainability Innovation Research Areas of Research Corporate Tasks Research Program

  12. Areas of Research Future Labs Future Labs Organizational Fitness Organizational Fitness Aging Aging Areas of Research Standardization Standardization Research of the Future Research of the Future Health Leadership Mobility Corporate Tasks Services Sustainability Research Program Innovation Research

  13. Areas of Research Wireless Wolfsburg SustainabilityStandards Age HMI Lab Mobile Life Lab Future Labs Health Learning Lab Strategy Lab … Organizational Energy Organizational Fitness Aging Areas of Research Standardization Research of the Future Health Leadership Mobility Corporate Tasks Services Sustainability Research Program Innovation Research

  14. Areas of Research Wireless Wolfsburg SustainabilityStandards Age HMI Lab Mobile Life Lab Future Labs Health Learning Lab Strategy Lab … Organizational Energy Organizational Fitness Aging Areas of Research Standardization Research of the Future Health Leadership Mobility Corporate Tasks Services Health Research Program Innovation Research

  15. Basic Idea Test bed for wireless data transmission for a large city area: • Automotive and non-automotive use • Driver assistance, general business application, entertainment • Real case technical as well as economic evaluations • Impact on society Status • Diskussion about participation at CELTIC-Program • Participation of Volkswagen Corporate Research • Looking for possible partners (network providers, hardware, services software, …). • Move to Mobile Life Campus beginning of 2006 • Participation of students and teachers from Volkswagen AutoUni Wireless Wolfsburg

  16. Basic Idea Development of human-machine interfaces of new technical products, taking into account the specific needs and demands of the ever-growing number of senior citizens within a technology-oriented society. Status • Discussion about build-up of an "Age Lab" with European focus (Support from MIT) • Age HMI development together with Stanford Center of Design Research (CDR), GRP, ERL • Move-in at Mobile Life Campus beginning of 2006 • Search for industry partners Age HMI (Human Machine Interface) Lab

  17. Basic Idea Innovative enhancement of existing technologies and braking ground for new technologies to achieve easily usable transfer of information and entertainment content to the car, taking into account economic assessments and developments of and within society Status • First talks have taken place, new round of discussion in preparation • Possible partners: Intel, Disney, Sony, XM-Radio, VW, Stanford, etc. • Move-in to Mobile Life Campus beginning of 2006 • Future participation of students and teachers of Volkswagen AutoUni Mobile Life Lab

  18. Basic Idea Development of standards for different aspects of sustainability ranging from ecology to management; Integration of economical aspects (Triple Bottom Line); development of benchmark tests and execution of benchmarks Status • Discussion and definition of tasks with Volkswagen Corporate Research • Possible Partners: Large suppliers • Move-in to Mobile Life Campus beginning of 2007 Sustainability Standards

  19. Vielen Dank für Ihre Aufmerksamkeit!

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