Media Forms

1. Media Forms

2. Past paper questions on Media forms • Consider how imaginative techniques are used by media products from your cross-media study to attract and maintain audiences. • Support your answer with reference to a range of examples from three media platforms. (32 marks) • How far does the platform on which they are consumed determine the construction of media products in your cross-media study? • Support your answer with reference to a range of products from three media platforms. • (32 marks)

3. Account for the similarities and differences of codes and conventions used in the media products in from your cross media study (32 marks) • How far does the platform on which they are consumed determine the construction of media products in your cross-media study? • Support your answer with reference to a range of products from three media platforms. (32 marks)

4. Codes and conventions of Print • Conventions of Print texts will vary (slightly) depending on the institutional contexts of the publisher. • Consider; • The differences between Tabloid and Broadsheets. • Language devices • Tone, address • Sensational language • Formal or informal • Typography • Colour palette • Images • White space • Graphology (layout)

5. Pug:placed in corner of page to grab attention Masthead: in an analysis look for links to values and ideology / audience Kicker:designed to jump out of the page – about information inside. Strapline Layout: Use of language, images, colour and the balance between text and images falls somewhere between the informality of the tabloid and the formality of the broadsheet. Headline: grabs attention. Subheading Standfirst:introductory paragraph often in bold to grab reader. Caption:interprets images Leader: story chosen for front page. Moral panic conventional in this genre of newspaper.

6. Deconstructing Web Pages • The main point with websites is that they can be deconstructed like any other media form – the basic principles of Print Media (Magazines and Newspapers) apply in that a fundamental audience appeal is constructed from layout and design with the key fact that websites have their own conventions. • The Tabloid is the closest form of traditional media that compares with the ‘look’ and design of a website including a: • Simplistic and minimalist layout – boxes, vertical columns no more than 60 characters wide and sub headings. • High ratio of photography to text, Use of WOB (white on black) • Restricted language code • Inclusive familiar mode of address (speaks directly to its audience) • Evidence of synergy and convergence • Designed for scan reading and all about individual relevance • UGC (User generated content) • Inclusion of Citizen Journalism • Rich Media • Image Gallery • Increased Immediacy and Dynamic web pages!

7. https://riddlesdownmedia.wordpress.com/as-media-exam/analysing-webpages-using-accurate-terminology/https://riddlesdownmedia.wordpress.com/as-media-exam/analysing-webpages-using-accurate-terminology/

8. Conventions of News Broadcast • Consider why each of the following are used; • Idents used at the start to reinforce Brand image • Non- diegetic sound-dramatic music used to introduce the broadcast- sounds authoritative • Diegetic sound of presenter- with serious voice • Voice over • Graphics- graphs, charts etc to add formality and provide key facts • Direct mode of address • Formal mise en scene (the studio set, the clothing of the anchors etc) • Interview with ‘correspondent’ who is a specialist in the field. Often filmed on location. • Captions- positioned underneath interviewees • Vox pops- (interviews with the public) stands for ‘voice of the people’ • Cutaways • RP English • Concise • The hook • Verbs • Present tense