Uses of New Forms of Media: QR Codes

Uses of New Forms of Media:QR Codes The “A” Team Mikey Sanchez Roe Borunda Stephanie Ortiz Sammy LoPorto Roberto Pena

Introduction

Literature Review QR Codes originated in Japan Virtually used everywhere

Literature Review • Best Buy • Home depot • Ralph Lauren

Literature Review • McDonald’s • FengShui Realtors

Literature Review • Entertainment • Theatre • Mobile Gaming

Literature Review • Tattoos • Children’s I.D.

Literature Review • Education • Bournemouth University • Fox University

Literature Review • Medicine • Connectyx • Lifespire

Literature Review • Medicine • Hospitals

Literature Review • Missing children • Replacing traditional Milk cartons

Literature Review • The Dark Side… Soviet KGB Walt Disney

Literature Review • Cemetery headstones

Methods-sample • Our target audience was college students • Our sample had 129 participants • 67 were female, 61 male • Mainly college students, a few outliers

Methods-procedures • created a survey on surveymonkey.com • Used Facebook, texting, mass emails, clubs • Convenience

Methods-measures • 13question • Averaged under 5 minutes • 4questions had open response option • 6 ordinal • 5 nominal • 2 categorical

Results What is your sex? 52.3% 47.7% What is your age? 7.8% 3.9% 14.1% 50% 24.2%

Results Do you own a cell phone? Do you know what a QR Code is? 46.6% 53.4%

Results Have you ever scanned a QR code? Do you have a QR Reader? 50.6% 49.4%

Results How often do you use the scanner? Do scan it immediately? 1.3% 3.9% 2.6% 5.2% 7.8% 20.8% 53.2% 45.5% 35.1% 24.7%

Results What type of codes are you scanning? Where do you see them most often? 25.4% 61% 44.1% 25.4% 54.2%

Conclusion Purpose: • Who is using quick response codes? • How are they using them? • Why are people often using them?

Conclusion The Measure: • 129 participants • Female dominant • 18-21 age • Mainly third year students

Uses of New Forms of Media: QR Codes