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Private Label Winning Battle of the Brands

Private Label Winning Battle of the Brands. Erin Cox, Hilary Huyett & Wanchun Lai. Introduction. Package good brands face their greatest crisis and strongest threat from private labels since the early 1990’s

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Private Label Winning Battle of the Brands

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  1. Private Label Winning Battle of the Brands Erin Cox, Hilary Huyett & Wanchun Lai

  2. Introduction • Package good brands face their greatest crisis and strongest threat from private labels since the early 1990’s • Private Label market shares grew 0.8 percentage points to 21.9% of the total volume in 2008

  3. Private Label Advertisement.

  4. Fred Meyer Safeway

  5. Costco Albertson’s

  6. A drift toward private labels has been occurring even in categories where it was never a factor before, such as feminine protection and skincare. • Marketers stress that marketing and pricing decisions made now could have a big impact on the future.

  7. Source • Neff, Jack. "Private Label Winning Battle of Brands." Advertising Age 02 Feb 2009 24 Feb 2009 <http://adage.com/article?article_id=134791>.

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