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Private Label Brands

Private Label Brands. By Shannon Franke. Private Label Brands. Private l abel brands are products developed by retailers. In many cases, retailers develop the design and specifications for their private-label products and then contract with manufacturers to produce those products.

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Private Label Brands

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  1. Private Label Brands By Shannon Franke

  2. Private Label Brands • Private label brands are products developed by retailers. In many cases, retailers develop the design and specifications for their private-label products and then contract with manufacturers to produce those products. • They are also called; • Store Brands • House Brands • Own Brands

  3. Premium vs. generic Generic brands target a price-sensitive segment by offering a no-frills product at a discount price. Premium brands offer the consumer a product that is comparable to, or even superior to, a manufacturer’s brand quality, usually with modest savings

  4. Premium vs. generic Premium Brand Generic Brand Swiss Premium Yougurt $10 for 6 Lucerne Yogurt 10 for $4 Rapid City Safeway stores is a great place to find comparisons amongst premium and generic brands. As you can see from their latest sale, the price difference in brands is noticeable.

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