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Training Presentation

Training Presentation. Road Map . How to get it Website WAP USSD. Eye Opener. Viral & Pre Launch. What if I don’t find it?. What is it Intro Highlights Benefits Charging Complete Plan Enter the world of M9. Behind the scene. Who is Competing?. SIM Card Look at it Ingredients.

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Training Presentation

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  1. Training Presentation

  2. Road Map • How to get it • Website • WAP • USSD Eye Opener Viral & Pre Launch • What if I don’t find it? • What is it • Intro • Highlights • Benefits • Charging • Complete Plan • Enter the world of M9 • Behind the scene • Who is Competing? • SIM Card • Look at it • Ingredients • I have Questions????..

  3. Eye Opener….

  4. Some Facts • 8,500,000 & growing • We were the last Operator to enter the Market in 2008. • We are Climbing the subscriber numbers with a Clear Vision. • We have the largest data Customers compared to any other competitor. • We are the first to bring Android Handset with latest V 2.2 Froyo Operating System at an unbelievable price. • Giving a tough time to Competition where: • Telenor Tried to Copy our “Break Time Offer” but had to call it off later. • Mobilink copied our 67 Paisa Tariff Plan and created Jazz One. • Competition stole our Call Screening Idea and launched right before us, but fortunately they could not screen SMS’s along with Calls. • ZONG has always promoted SMS Bundle Offers where competition suspends there Bundle Offers on Occasions like EID and public holidays.

  5. Some More Facts Making competition irrelevant • We have approached the local market; segmenting down to the low income users and ensuring that the packages we promote provides the most benefit to our users. • M9 gives the flexibility of call rates which has made competition irrelevant. • The masses who are already burdened with daily expenses of survival, M9 brings a link between their needs and affordability. • Not to jump the bandwagon! M9 not a youth plan…..

  6. No One can Compare

  7. Viral & Prelaunch….

  8. Pre- Hype • Objective: Create buzz for the brand message to give boost to product launch. • The Brief • Create interesting content around the theme of “what’s your plan?” • Should be funny or shocking • Get target audience forwarding it to get maximum reach • Mediums • SMS Content • Videos shared through Facebook, Youtube, Twitter • Images shared through email and social media

  9. Videos Jiggi song Laws for Goras in Pakistan Maulana Fazl-ur-Rehman has a Plan Surf Parody - 1 minute Political Eggs User Generated Clip (Audio)

  10. Funny SMS Viral • Good morning! What’s your plan today? Choose any of these… • Subhauthkardundhkochaperainmarain. • Viper se samudarkepani to wapisbhaje. • Zongke tower pe char kemobilinkke signal rokain. • Drakhatke gird bhagainaurapneaapkopakrain. • Baarish main gaareekodhoain. • Ab to na din koaraaamnaaaaraaaatkochaen....Muddatguzargayeee ye sochteyhuwayFarazWhat’s Your Plan? • Terey Mast Mast do naenMereydilkaaleygayechaen....ab to bata do...What’s your Plan?What’s Your Plan?

  11. Viral Images

  12. Viral results • Total SMS Sent out 459,915 • Total of 10 videos created • 50,000+ views on Youtube • 35,000+ unique people shared on Facebook • Intense discussions in blogosphere and twitter • Total Emails Sent out 10,000

  13. What is it….

  14. Intro • M9’s is targeting the educated and Energetic personnel of Pakistan which will not only provide flexibility for tariff design but also offer great freebies on daily basis.

  15. Highlights

  16. Benefits

  17. Summary Default PACKAGE Rs 1.5/Min Package OPTIONS Rs 2.2/Min – Rs 0.9/Min Package Options Benefits - On-Net Minutes - SMS Any Network • Add ONs • FNF • Super Free Number • Late Night Option • Voice Bundles • Sunday Offer • IDD Bundles • Family Package • SMS Bundles • VAS • Hourly Internet • Daily Internet • 4 GB Internet • Unlimited Internet • Content Club • Call Block • Music Channel • Dialtunes Side orders Value based on two variables: Monthly Charge for Lower-Half Plans (Deducted at the Time of Subscription) Special Offer Selected Subscription charges

  18. Charging Data Billable Unit is 8 KB Customer has more On net benefit • M9 default Tariff Conditions: • New SIM • Migration • Non fulfillment of monthly rental Customer has more Off net benefit 5 On-Net FNF FNF is charged at 50% of Voice tariff across all plans

  19. Complete Plan • Daily Benefits are on M9 Plans Rs 2.2~ Rs 1.6 • Option 1 to 5 Benefits are on monthly basis • Upper half plans do not require any Monthly Rental • Lower half is supported by monthly charges • All Free Minutes are On-Net Only and Free SMS is Any Network.

  20. Enter the World of M9 • Talk to a representative at our Call Center at 310 (With a 24/7 dedicated Line for M9) and have them help you out. • M9 Plan Activation by SMS to 247 (sub phi_<M9 Plan>_<Option>)

  21. How to get it….

  22. Activation via USSD

  23. Activation - USSD Package Selection starts Call to Action Welcome Message Dialing … *247# Hi!! Welcome to the world of M9! Here you will lead and we will follow! Press 1 to design your own Package! • M9 Plans • M9 Services • Special Offers • Response: • M9/ZONG customers can activate their desired package through USSD by Dialing *247#

  24. Activation - USSD M9 Plan Selection Selection Tip Benefit Options So whats your plan? 1. Rs.2.2 per min 2. Rs.2.0 per min 3. Rs.1.9 per min 4. Rs.1.8 per min 5. Rs.1.7 per min 6. Rs.1.6 per min 7. Rs.1.4 per min 8. Rs.1.3 per min 9. Rs.1.2 per min 10. Rs.1.0per min 11. Rs.0.9 per min Design your M9 Plan from Rs.0.90 till Rs.2.2/min. With every M9 plan, enjoy great benefits! Reply with 1 to continue Great Selection! Reply to choose monthly FREE benefits 1.31 FREE min 2.23 FREE min+23 FREE sms 3.16 FREE min+45 FREE sms 4.8 FREE min+68 FREE sms 5.90 FREE sms Enjoy SMS@Re 1/SMS and GPRS 11paisa/8KB

  25. Activation - USSD Tariff Summary Confirmation Hurray! You have designed a great Plan! To enjoy SMS, Mobile Internet, Voice & IDD bundles, dial *247# and select M9 Offers or visit wap.m9.com.pk Reply with 1 to confirm Your M9 Plan. Your M9 call rates are Rs 2.2. Monthly FREE benefits are 31 min and you will get 1 min FREE with every 1 min consumed

  26. Activation via Website The Website Link: http://www.m9.com.pk

  27. Book Your M9 Number

  28. Book any M9 Number M9 NORMAL BOOKING - http://byn.m9.com.pk/PHIBYN/INDEX.ASPX • M9 SPECIAL NUMBER BOOKING http://byn.m9.com.pk/PHIBYN/luckynumber.aspx

  29. Activation via WAP site The WAP Link: wap.m9.com.pk

  30. M9 WAP Site

  31. FAQs • Activation • How can I activate M9? Just type *247# and enjoy the freedom to design your package Further, u can call on 310 or visit ZONG Outlet or website/WAP. • Migration • To M9 can be by *247#, or visit our web/WAP site. • First time migration is free and later on it is charged at Rs 15 • To switch back to any ZONG Tariff call 901 or 310 (Helpline) • TeleSales Channel Sales will not have the Option for Free 1st Time Migration, once activated from Helpline 789. • Existing ZONG subscribers can switch to M9 by Sending SMS to 247 in the Format: sub phi_<M9 Plan>_<Option> • M9 Plans (Except: Default: 1.5 Plan) have an exact 30 days restriction for migration. • Example: If Customer Migrates from M9 Plan 1.5 to M9 Plan 0.9, then he/she will be restricted to 0.9 Plan for 30 days. If customer want to migrate to M9 Plan 2.2 after 30 days (Lets say 3 days after 30 days restriction) then he can move to M9 2.2 Plan. Here again customer will be restricted on 2.2 Plan for 30 days. • Free resources • Free min are for on net use only where as free SMS can be sent on any network in Pakistan

  32. FAQs • BYN • How can I book special number with the help of the Numerologist? • http://byn.m9.com.pk/PHIBYN/luckynumber.aspx • How can I Book a number of my own choice? • http://byn.m9.com.pk/PHIBYN/Index.aspx • How SIM will be delivered? • SIM can be delivered from the BYN Website. • What is the Validity of my Booking Ticket? • For M9 Booking, the validity of the Booking Ticket is 10 Days. • MNP • How can I become ZONG/ M9 subscriber? • Type MNP and send it to 667 • Forward the reply SMS to 0314-666-7667 by adding <M9> at the end of the SMS. • How can I get M9? • BYN website, CSC, Call Center, Franchise outlet. • How will I get SIM? • SIM will be delivered by courier or can be received from the nearby CSC. • Will MNP Customer get all the Free Minutes Benefits as other ZONG MNP customers? • Yes, all M9 MNP subscribers will receive same promotion as existing ZONG MNP subscribers. • Subscription fees • Off net benefit of low call rates can be enjoyed by paying subscription fee varying from Rs 10~ Rs 50 • What Options for Free Minutes/SMS can I get? • You can choose 5 Options for Free Monthly On-Net Minutes or SMS or a combination of both, based upon your usage needs. These Free Minutes/SMS will be refilled every 30 days from your subscription date and you will also receive an SMS Alert.

  33. FAQs • What rewards I can enjoy? • With On-net benefit plans you can get the following rewards such as free min(s) as per usage • As amazing as 1 free min for generating 1 outgoing MOU • Using Free Minutes • Daily Benefits are valid for 1 calendar day • Benefit options are valid for 30 days • What can be carried forward within M9 • FNF (first five FNF will be carried forward) with M9 Plans e.g. if you migrate from M9 2.2 Plan to M9 2.0 Plan. • FNF will not be carried forward if Customer Migrates from existing ZONG Packages to M9 and vice-versa. • Super Free Number cannot be carried forward from M9 to existing ZONG Packages and vice-versa. • FNF • No: 5 • Type: On-Net only • Charges for FNF selection/Modification: Rs 5+Tax (Rs.5.98 Including Tax) • FNF can only be added by BOSS CRM, USSD, WEB, WAP or Helpline 310. • In-CRM only one FNF Promotion will be available for M9 subscribers. • All 5 FNF Numbers will have 50% Discount.

  34. FAQs • Prepaid/ Postpaid • Package is for prepaid only • What can be done on M9 website • M9 can be managed via Web or WAP or USSD • You can also view your Call Detail History • You can avail the Add-Ons. • You can switch your number from any other operator to ZONG by Following Simple instructions. • Default tariff • Default M9 tariff is Rs 1.5/min • Default is either pre selected incase of migration/ new activation else it is due to forceful migration due to insufficient balance for Monthly Advanced Rental. • Can a Subscriber Modify Add-Ons during the 30 Days Plan Subscription • Yes the Customer can modify Add-Ons, during the 30 days subscription. • If a customer has balance less than Re 1, will he be able to make call • Yes, if Free Minutes are available then they can be consumed.

  35. FAQs • Package types • To M9 First time migration is free and later on it is charged at Rs 15+Tax (Rs.17.92 Including Tax) • Billing pulse • 1 Minute On-Net and X-Net. • Data Charging will be 8KB per unit. (Rates will vary according to the selected M9 Plan) • Validities • Daily Benefits on Billed Usage are valid for 1 calendar day and are On-Net Minutes. • Free Min/SMS Option selected are valid for 30 days. • If an M9 package is activated on 4th Jan and on the same number LBC is activated on 10th Jan , what will be the validity of LBC , 3rd Feb or 9th Feb?  • The Validity of LBC will be till 9th February.

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