1 / 11

What can tourism do for entrepreneurship ?

SETTING THE SCENE. What can tourism do for entrepreneurship ?. I.C.T. Tourism is also i nformation :. Service-oriented industry. Perishable. International. Tourism. Intangibility. Heterogeneous. SETTING THE SCENE. Tourism is mainly an opportunity for development.

alesia
Télécharger la présentation

What can tourism do for entrepreneurship ?

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. SETTING THE SCENE What can tourism do for entrepreneurship ?

  2. I.C.T Tourism is also information: Service-oriented industry Perishable International Tourism Intangibility Heterogeneous SETTING THE SCENE

  3. Tourism is mainly an opportunityfor development • The world’s ‘largest industry’ , a pillar of economic sustainable development (Foreign currency, employment) specially for LDCs • One of the few possible and sustainable means of economic diversification and source of wealth for the LDCs • A crucial role to playin rising people above the poverty threshold • However … UNEVEN DISTRIBUTION OF BENEFITS SETTING THE SCENE

  4. Service-oriented International Perishable Tourism Heterogeneous Intangibility Context Tourism is productinformation (i.c.t) and opportunity • Bridging the digital divide brings additional freedom and greater autonomy to destinations , assisting them to reorganize theirmarket. • A tremendous opportunity: enormous impact of ICTs in market structure, business environment and consumer behavior. • Increased participation through ICT networks. • Minimizing leakages and maximizing the linkages encourage the development and participation of local SMEs.

  5. Demand Supply Impact of digital innovation on processes and organizational configurations in the tourism industry E-tourism: Paving the ground to autonomy and success for developing destination countries ICT for Tourism, Tourism for development, E-tourism for all THE UNCTAD E-TOURISM INITIATIVE http://etourism.unctad.org

  6. Shorter Customized Web Frequent Last-minute independent Thematic Zapping Context DEMAND • Explosion of connectivity • Direct and differentiated access to tourist (segmentation) • New competitors (e-mediaries) & new business models • Channel & price competition • New products on line SUPPLY

  7. Shorter Customized Web Frequent Last-minute independent Thematic Zapping LDCs and developing countries still kept out of the competition or information windows Context DEMAND B A SUPPLY

  8. - leakages +linkages Context Internal Leakages: import component, royalty payments. External Leakages: control of inflows and outflows by vertically integrated operators. Invisible Leakages: tax evasion, non-sustainable use of destination resources. I.C.T

  9. To integrate developing countries into the competition and to empower them to respond to new demand To lead ICT-driven innovation in tourism through the design and implementation of new e-business models contributing to minimize leakages and maximize linkages; To promote new forms of sustainable cooperation and co-opetition schemes To build on human capital for ICT development and diffusion To develop a FOSS knowledge based destinationmanagement system What is the UNCTAD E-tourism initiative about ?

  10. A tool A method Partnership A market The UNCTAD replicable model Strategy in action Demand Supply

  11. More information ? www.unctad.org etourism.unctad.org

More Related