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31st May, 2011

W RLD No-Tobacco DAY. 31st May, 2011. No-Tobacco Day special programming. 5 Special news stories thorough out the week (1.5 min each). News Stories (1/2).

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31st May, 2011

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  1. W RLD No-Tobacco DAY 31st May, 2011

  2. No-Tobacco Day special programming 5 Special news stories thorough out the week (1.5 min each)

  3. News Stories (1/2) • A story on offices and workplaces that have stringent policies against smoking (no-smoking campuses or smoking cabins or even pre-recruitment testing) • Stress and cigarettes: In popular culture, the cigarette has come to assume the role of an ultimate stress buster – is it really? • Law against smoking in public places – how effective is it in our metros?

  4. News Stories (2/2) • Products that can help you kick the butt – from nicotine patches to gums • A story of smoking seen in pop culture with bites from Anurag Kashyap / John Abraham of ‘No Smoking’ or Pulitzer prize winning doctor/writer Dr Siddhartha Mukherjee of “The Emperor of all Maladies: A Biography of Cancer”

  5. One special half hour on 31st May One special half hour on the No-Tobacco day encapsulating all 5 Special news stories.

  6. Non-FCT branding opportunities

  7. Non-FCT Options • Countdown – 5 days • Logo Bug – on 31st May • Astons – on 31st May

  8. No Tobacco - AV • On the No-tobacco day we will run a 40 sec AV which will talk about how tobacco consumption is injurious to health. • Issued in public interest format. • This AV will run on frequency throughout the day. • This AV will be branded with sponsor tags.

  9. Factoids • Research proven facts and myths which showcase that tobacco consumption is injurious • Packaged in 10-15 sec graphic plates • To be run across the day (31st May) on high frequency

  10. Summary

  11. Summary Table * One story each day

  12. Marketing Deliverables • Integrated Logo • Opening and Closing tags • Sponsor tags • SMS Blast - 2 • Bulk Emailers (Trade Database) - 2

  13. Thank you !

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