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The Internet and New Technologies: The Media Converge

The Internet and New Technologies: The Media Converge. Chapter 2. The Internet and Cell Phones. “A fresh approach to fostering innovation in the mobile industry will help shape a new computer environment that will change the way people access and share information in the future.”

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The Internet and New Technologies: The Media Converge

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  1. The Internet and New Technologies: The Media Converge Chapter 2

  2. The Internet and Cell Phones “A fresh approach to fostering innovation in the mobile industry will help shape a new computer environment that will change the way people access and share information in the future.” — Eric Schmidt, Google Chairman

  3. The Internet’s History • Begun by the Defense Department’s ARPA(Advanced Research Project’s Agency) • Survivable communications in a post— nuclear war world • Nicknamed the “Net” • No central authority, therefore no way to decapitate in wartime • This effort gave birth to the Internet.

  4. Figure 2.1

  5. Bulletin Boards • Bulletin boards listed information. • Health issues • Computer programs • Employment services • As Internet use proliferated, entrepreneurs took notice.

  6. The Net Widens • Microprocessors—miniature circuits that could process and store electronic signals—were the first signal of the Net’s marketability. • Using microprocessors, the first personal computers were created. • By the mid-1980s, fiber optic cables were the standard for speedy data transmission. • By the time ARPAnet ended in the 1980s, the foundation was laid for a new mass medium.

  7. The World Wide Web • Tim Berners-Lee developed the World Wide Web at CERN in the late 1980s. • HTML (HypterText Markup Language): Allows computers to communicate • With Web browsers, users can navigate the Web.

  8. Internet Structure Today • Internet Service Providers (ISP) = big business • Connecting users to their proprietary Web system • Interpersonal communication • E-mail • Search engine reliability varies. • Direct marketing dream come true

  9. Media Convergence • Internet offers unprecedented communication opportunities: • Interactive content • Hub for converging media • Participatory media: People become producers rather than just consumers of content. • What are the positive and negative aspects of a decentralized, unhierarchical Internet?

  10. Web 2.0 • Web 2.0: a rapid and robust environment that has become a place where music, television shows, radio stations, newspapers, and movies coexist • Has moved toward being an interactive and collaborative medium • Instant messaging (IM) • Blogs • Wiki Web sites • Social networking sites (MySpace, Facebook)

  11. Dividing Up the Web • Four companies dominate Web 2.0. • AOL: Once the industry leader, suffered setbacks from merging with Time Warner in 2000 • Microsoft: Dominated the Internet with the merger of its Windows and Internet Explorer programs • Yahoo!: Established in 1994 as the main Internet search engine, now best known for its popular sites. • Google: Established breakthrough search engine in 1998, currently dominates search market

  12. Search • Google Web Search • Google Blog Search • Google News • Google Book Search • Google Scholar • Google Finance • Google Maps • Google Images • Google Video • Google Earth • Google Sky • Ganji (Chinese language search) Web Sites and Services • Blogger • Gmail • Postini (security and anti-spam service) • iGoogle • YouTube • Knol • Picasa/Panoramio Advertising • Adwords • Adsense • Doubleclick • Feedburner (ads for blogs and RSS feeds) Software and Apps • Google Docs • Google Calendar • Google Checkout • Google Desktop • Google Glossary • Google Groups • Google Talk • Gapminder’s Trendalyzer Software (visualization graphics) What Google Owns Mobile • Google Mobile • Google SMS • Google Maps Mobile • GrandCentral Communications (Web-based voicemail integration) • Zipdash (navigation assistance) Radio • dMarc Broadcasting (digital audio systems) • Maestro (digital audio recording)

  13. Regulatory Issues • Little regulation on the Web • In a world where information rules • Merger mania with telecoms • Everybody wants to dominate • Staggering amounts of money involved • Google dominates advertising

  14. Online Alternatives • Open-source software • Linux • Digital archiving • Open Content Alliance • What are the potential benefits and dangers of user-created Web content?

  15. The Challenge to Keep Personal Information Private • Everything you buy with a credit card • Every Web site you search • Every form you fill out • All can be combined into a database about you. • Modern marketing relies on such data. • E-commerce’s popularity despite the risks • Cookies • Spyware • Opt-in, opt-out policies

  16. Digital Divide • Digital divide • The growing contrast between “information haves” and “information have-nots” • The reality of the digital divide • In the United States • Between the U.S. and the rest of the world • Nicholas Negroponte’s $100 laptop project

  17. Will the Internet’s promise be crowded out by commercial interests?How has mass customization changed the way users interact with the Internet?

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