1 / 39

HK Watch & Clock Fair 2010 On-site Survey

HK Watch & Clock Fair 2010 On-site Survey. Christine Kwok Managing Consultant Actrium Solutions 10 Sept 2010. Methodology. Date of Fieldwork : September 6 - 8 , 20 10 (*Day 1 to Day 3) Target Group s : 40 5 exhibitors; 70 0 buyers

alexandra-buck
Télécharger la présentation

HK Watch & Clock Fair 2010 On-site Survey

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. HK Watch & Clock Fair 2010On-site Survey Christine Kwok Managing Consultant Actrium Solutions 10 Sept2010

  2. Methodology • Date of Fieldwork : September 6 - 8, 2010 • (*Day 1 to Day 3) • Target Groups : 405 exhibitors; 700 buyers • Method : Face-to-face interview at the Exhibition Venue 2

  3. Key FindingsExhibitors Key Findings Exhibitors 3

  4. Respondents’ Profile 4

  5. Respondents’ Profile 5

  6. Exhibitors’ Major Export Markets 6

  7. Exhibitors’ Core Businesses 7

  8. Exhibitors’ Outlook for 2011 Is Positive 8

  9. Biggest Growth Regions Are Chinese Mainland, US & India 9

  10. Over 60% of Exhibitors Are Currently Selling/ Planning to Sell to Chinese Mainland 10

  11. Nearly 40% of Exhibitors Selling to Chinese MainlandHave Appointed Sales Agents 11

  12. 66% of Exhibitors Selling to Chinese Mainland Anticipate Larger Sales Volume 12

  13. Strategies to Develop Chinese Mainland Market 13

  14. Strategies to Cope with Rising Costs 14

  15. Over 80% of Exhibitors Use HK Trade Fairs to Find New Buyers 15

  16. Nearly 80% of Exhibitors Use Trade Fairs to Launch New Products 16

  17. Over 80% of Exhibitors Have Received/ Are Negotiating Orders at the Fair Base: Valid Respondents (N=400) 17

  18. Key FindingsBuyers Key Findings Exhibitors 18

  19. Respondents’ Profile 19

  20. Major Markets Served by Buyers 20

  21. Buyers’ Core Businesses 21

  22. Over 70% of Buyers Mainly Source/ Trade Complete Products 22

  23. Over 60% of Buyers Source for Items Above US$15 (FOB) 23

  24. Buyers’ Major Sales Channels Are Watch Specialty Outlets/ Wholesalers 24

  25. Buyers’ Market Outlook for 2011 Is Positive 25

  26. Biggest Growth Regions Are Chinese Mainland, South East Asia & India Base: All Respondents (N=700) 26

  27. Most Popular Product Segment Is Fashion Watches 27

  28. Most Popular Colours Top 3 Watch Band Watch Case Watch Dial Black (35%) Black (35%) Black (35%) Black (35%) Black (35%) Black (35%) Black (48%) Black (48%) Black (48%) Black (48%) Black (48%) Black (48%) Black (48%) Black (46%) Black (46%) Black (35%) Black (35%) Black (48%) Black (46%) Black (46%) Black (46%) Black (46%) Black (46%) Most Popular White (27%) White (27%) Metallic (31%) Metallic (31%) Metallic (31%) Metallic (31%) Metallic (31%) Metallic (31%) Metallic (31%) Metallic (31%) White (33%) White (33%) White (33%) White (33%) White (33%) White (33%) White (33%) White (33%) Metallic (24%) Metallic (24%) Metallic (24%) Metallic (24%) Metallic (24%) Metallic (25%) Metallic (25%) Metallic (25%) Metallic (25%) Metallic (25%) Metallic (25%) Metallic (25%) Metallic (25%) Silver (31%) Silver (31%) Silver (31%) Silver (31%) Silver (31%) Silver (31%) Silver (31%) Metallic (24%) Metallic (25%) Silver (31%) 28

  29. Nearly 50% of Buyers Have Increased No. of Orders, Order Size & Unit Price 29

  30. 18% of Buyers ExpectDelivery within 1 Month 30

  31. Nearly 80% of Buyers Use HK Trade Fairs to Contact New Suppliers 31

  32. 26% of Buyers Have Sourced Branded Timepieces 32

  33. Among Those Who Have Sourced Branded Timepieces, 71% Are CurrentlySourcing / Considering SourcingHK Brands 33

  34. The Biggest Edges of HK's Watch & Clock Industry 34

  35. 60% of Buyers Have Placed/ Are Negotiating Orders at the Fair 35

  36. Conclusion 36

  37. Conclusion • Market Outlook in 2011 • Both exhibitors and buyers have positive market outlook in 2011. • About 60% of them expected the market in 2011 to be better or much better then 2010. • For exhibitors, the biggest growth regions are expected to be the Chinese mainland (50%), US (20%) and India (18%). For Buyers, the biggest growth regions are expected to be the Chinese mainland (62%), South East Asia (15%) and India (13%). • Nearly 70% of exhibitors expect increase in sales volume to Chinese mainland. • Nearly 50% of buyers have increased number of orders, order size and unit price in 2010. • In order to cope with the rising costs, nearly 50% of exhibitors who have manufacturing plants in Chinese mainland indicated that they will increase price. So far this has not affected their sales volume. 37

  38. Conclusion • Competitive Edge of HK • 83% of exhibitors mainly use HK trade fairs to find new buyers. • Nearly 80% of buyers mainly use HK trade fairs to contact new suppliers. • 82% of exhibitors have either received or are negotiating orders at this Fair. • Buyers consider competitive edge of HK’s watch & clock industry includes high product quality and innovative product design. • Among those buyers who are sourcing branded timepieces, over 70% are currently sourcing/ considering sourcing for HK brands. 38

  39. EndThank You Key Findings Exhibitors 39

More Related