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PR 3310 Principles of Public Relations

PR 3310 Principles of Public Relations. Friday, 6/5/09. Class Objectives. Lecture Video: Corporate social responsibility Introduce Paper 1 Note 1: IT still hasn’t given me access to WebCT or Blackboard

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PR 3310 Principles of Public Relations

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  1. PR 3310Principles of Public Relations Friday, 6/5/09

  2. Class Objectives • Lecture • Video: Corporate social responsibility • Introduce Paper 1 • Note 1: IT still hasn’t given me access to WebCT or Blackboard • Note 2: No final, last day of class (Thursday 6/25) is Exam 2 (changes on schedule, syllabus) • Homework assignment • Re-read chapter 6 • Paper 1 due next Wednesday at 12:05 pm

  3. What’s in the news today? • The Amazon Kindle: http://www.amazon.com/Kindle-Amazons-Original-Wireless-generation/dp/B000FI73MA • Pay attention to what newspaper sites are shown • Notice “free” access to Wikipedia • As a PR publicist, how can you use this aid a message about your customer • http://reviews.cnet.com/e-book-readers/amazon-kindle/4505-3508_7-32751890.html • Uses e-paper, no current • Does not use a wi-fi connection, uses a cellular network (built into the price of the devie) • Because it is a new product in this field, the term “Kindle” is being used similar to Kleenex, Rollerblades, Coke (Sony has a similar product called the Reader- doesn’t have connection)

  4. What’s in the news today? • The Amazon Kindle Negatives • Device is costly $400 • Illustrations in grayscale, no color (currently) • E Ink technology means that the screen takes a second to refresh (it goes to black and essentially blinks) when you turn a page • Positives • Provides a new source of revenue for the newspaper industry • Through the Kindle, the Times costs $13.99 a month or $.75 an issue, which may seem pricey to those who are used to viewing the same content on the paper's Web site for free. • Negative though in that you’re only getting 1 “delivery” per day (think “the morning news)…stocks quotes, sports scores, and stories get “old” and you don’t get any breaking news • Easy to read b/c of no back lighting; can read in direct sunlight

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