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Study Abroad Recruitment Activities

In August 2010, Lindsey Wilson College initiated a study abroad recruitment campaign aimed at unfamiliar students seeking international experiences. A dedicated core team, including faculty and administration, focused on understanding student needs for financial aid and support. The recruiting efforts involved promoting the benefits of study abroad through informational meetings, print materials, and social media outreach. Engaging with prospective students to address their concerns, the campaign underscored the message that studying abroad is attainable and beneficial. The initiative successfully highlighted the want for international opportunities among students.

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Study Abroad Recruitment Activities

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  1. Study Abroad Recruitment Activities Dan Koger Lindsey Wilson College

  2. Opportunity Beckons Mid August, 2010

  3. And then three months went by—

  4. Basic Housekeeping Chores

  5. Define Our Purpose

  6. What Were Our Assumptions

  7. Regarding Study Abroad, LWC Students Will Be: Inexperienced Will Need Financial Aid

  8. And-- We had plenty of time to prepare for the next summer

  9. Core Recruiting Team LWC study-abroad faculty (Seven) VP for Academic Affairs Associate Dean of the Faculty Director of Public Relations

  10. Extended Recruiting Team Eduard Mandell, of KEI Marilyn Radford, LWC finance specialist Kim Gardner, ACA Shawn Williams, Campbellsville University Political Science Professor

  11. Start a Time Line

  12. December 2010

  13. Phase One Recruit interested students

  14. Create a Recruiting Communication Plan

  15. Public Relations Basics

  16. Key Audiences Prospective study-abroad students Prospective study-abroad faculty Academic leaders LWC administrators KEI ACA

  17. Messages • Study abroad is good for you • We’ll help you with the details • You can do this • Learn more from us

  18. Message Delivery Systems

  19. Print Materials KEI brochures “Raider View” Student newspaper Campus-wide posters

  20. Electronic/Social Media Facebook Campus-wide email Campus radio show LWC web site

  21. Face-Face/Word of Mouth Class announcements Faculty meetings Information meetings for students

  22. January 31 Student Information Meeting 39 students attended VP for Academic Affairs validated the program Highlights of financial-aid possibilities Faculty briefly summarized their programs Lots of time for informal faculty-student discussion

  23. Phase Two Get students what they need

  24. Including: Fund-raising efforts Financial-aid efforts Answering questions Addressing problems

  25. Studying abroad ain’t cheap

  26. Reliable funding sources needed

  27. Coordinator needed

  28. The most important thing we learned: Lots of students want to study abroad; we need to find a way for them to do it!

  29. Dan Koger Associate Professor Of Communication kogerd@lindsey.edu Lindsey Wilson College

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