1 / 25

from

from. United Stationers. “Fastest Man In The World”. The Technology “Race” Has No Finish Line!. Competitive Environment. The office products category is quickly shifting to online buying and the Power Channel players dominate:. Internet Retailer Magazine, July 2007. a new capability from.

alika
Télécharger la présentation

from

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. from United Stationers

  2. “Fastest Man In The World”

  3. The Technology “Race” Has No Finish Line!

  4. Competitive Environment The office products category is quickly shifting to online buying and the Power Channel players dominate: Internet Retailer Magazine, July 2007

  5. a new capability from United Stationers

  6. What Is United Smart Search? Definition Product content deliveredon demand to power reseller web storefronts based onsearchandnavigation requestsof the end consumer

  7. How Does United Smart Search Work? United Smart SearchEngine End Consumer Requests(i.e. Clicks) Content Data For Web Page • Photos • Descriptions • Attributes DealereCommerceStorefronts Individualized Presentation & Branding • Search results • Product details page • Product comparisons

  8. How United Smart Search Is Delivered • United Smart Search provides: • Improved content • Search, guided navigation and compare functionality • Technology Platform • Integrates United Smart Search – Behind the scenes • Blends into site’s existing look ’n feel • Determines exactly how it will function

  9. Finding Products Via Search Driving relevant results! Refining Search Results Narrowing by attributes Product Details Photography Selling copy Detailed attributes United Smart Search Improves The eShopping Experience

  10. Current State Benefits To You & Your Customers Finding products via search – Driving relevant results!

  11. Current State Benefits To You & Your Customers Refining search results – Narrowing by attributes

  12. Current State Benefits To You & Your Customers Product details

  13. What It Could Be Benefits To You & Your Customers Product details

  14. What It Could Be Benefits To You & Your Customers Product details

  15. What It Could Be Benefits To You & Your Customers Product details

  16. Comparing Products Side by side, attribute based Product Suggestions Alternatives Supplies Accessories United Smart Search Improves The eShopping Experience

  17. What It Could Be Benefits To You & Your Customers Comparing products – Side by side

  18. What It Could Be Benefits To You & Your Customers Product suggestions – Alternatives, supplies, accessories

  19. United Smart Search Aligns To Your Business Objectives • Adding non-United products • Controlling product assortment • Indicating stocked / preferred items

  20. 1 “Do It Yourself” 2 Content Enrichment Services Adding Non-United Products Capability comes in two phases: • Available in current United Smart Search Release • Allows basic content to be added • Purpose: Items accessed by number or keyword

  21. Adding Non-United Products…Content Enrichment Services Coming early next year • Non-United item “library” • Created and maintained by United Content Group • Items have common appeal to multiple dealers (e.g. Coke, Pepsi, manufacturer line extensions) • Content creation for “dealer unique” items • Typically private branded items • Created and maintained by United Content Group

  22. Controlling Product Assortment • Exclude products your customers may not view or buy • Exclude products you do not wish to sell • Include products for only select customer(s) • Restrict your customers to a select list of products

  23. Indicating Stocked / Preferred Items • Allows preferred items to be positioned higher in search • But, relevancy is the key

  24. Action Items Contact your Azerty Sales Representative to place your SmartSearch order and get your specific 3PV instructions to access United Smart Search Prepare for red hot internet sales with the power of United Smart Search!

  25. Questions & Discussion

More Related