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Television Commercial Analysis

Television Commercial Analysis

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Television Commercial Analysis

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  1. Television Commercial Analysis Gender Roles in America

  2. You will view each television commercial twice with audio and once without. After each viewing, consider the following questions and write down your responses in your notebook. • Who is the intended audience for this commercial? In other words, who is it aimed at? • What words and phrases do you notice being used throughout the commercial? • What images do you notice throughout the commercial (also consider the camera work)?

  3. Bratz: “Girls Night Out” • http://www.youtube.com/watch?v=cXUN0pe_Ytw

  4. Bratz: “Girls Night Out” • Who is the intended audience for this commercial? In other words, who is it aimed at? • What words and phrases do you notice being used throughout the commercial? • What images do you notice throughout the commercial (also consider the camera work)? • Any additional comments? Questions?

  5. Batman: The Brave and the Bold Batmobile • http://www.youtube.com/watch?v=tU-5OV2Drdk

  6. Batman: The Brave and the Bold Batmobile • Who is the intended audience for this commercial? In other words, who is it aimed at? • What words and phrases do you notice being used throughout the commercial? • What images do you notice throughout the commercial (also consider the camera work)? • Any additional comments? Questions?

  7. Hasbro’s Rose Petal Cottage • http://www.youtube.com/watch?v=2dXlAjCU8G4

  8. Hasbro’s Rose Petal Cottage • Who is the intended audience for this commercial? In other words, who is it aimed at? • What words and phrases do you notice being used throughout the commercial? • What images do you notice throughout the commercial (also consider the camera work)? • Any additional comments? Questions?

  9. Transformers: “Cyber Stompers” • http://www.youtube.com/watch?v=LJa_B-06lEo

  10. Transformers: “Cyber Stompers” • Who is the intended audience for this commercial? In other words, who is it aimed at? • What words and phrases do you notice being used throughout the commercial? • What images do you notice throughout the commercial (also consider the camera work)? • Any additional comments? Questions?

  11. Each commercial we have viewed makes assumptions about boys’ and girls’ traits and interests.According to these commercials, what traits are associated with girls? With boys? Create a T-Chart with a list of adjectives that these commercials would use to describe each gender.

  12. Males Females Adjectives that these commercials would use to describe boys/girls.

  13. Do you think that these portrayals of gender are fair and/or accurate? State your opinion and provide examples from your own experience for support. • Suggested Outline: • Paragraph One: • Describe how the commercials portray boys. Give examples of words and images from the commercials that support this. (At least 4 examples) • State whether, in your opinion, this is an accurate portrayal. • Give examples from your own life experience to support your opinion. • Paragraph Two: • Describe how the commercials portray girls. Give examples of words and images from the commercials that support this. • (At least 4 examples) • State whether, in your opinion, this is an accurate portrayal. • Give examples from your own life experience to support your opinion.