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BUILDING A CULTURE OF INNOVATION

BUILDING A CULTURE OF INNOVATION. BRONWYN DILLEY Chief Executive NZBIO Manitoba Business of Science Symposium October 22, 2008. ABOUT NZBIO. Formed in 2003 to be a single National Industry Organisation for Biotechnology & the Life Sciences in New Zealand

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BUILDING A CULTURE OF INNOVATION

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  1. BUILDING A CULTURE OF INNOVATION BRONWYN DILLEY Chief Executive NZBIO Manitoba Business of Science Symposium October 22, 2008

  2. ABOUT NZBIO • Formed in 2003 to be a single National Industry Organisation for Biotechnology & the Life Sciences in New Zealand • 104 Corporate Members, 230 Individual Members • Members include life science companies, universities, investors, service providers, CRI’s, government agencies • Supporting funding from Government – Self Sustaining by 2013 • Acknowledged by Government as having added significant value to industry • New phase of growth directed at Financial Sustainability • New CEO Appointed March 2008

  3. SO WHAT IS INNOVATION? • Curtis Carlson & William Wilmot (“Innovation”) • Innovation is the process of creating and delivering new customer value in the marketplace • Stephen Lundin (“Cats: The 9 Lives of Innovation”) • Innovation: Creating something new and useful from a novel idea that adds value and results in a benefit • The Process of Innovation: includes both the generation of novel ideas and the creation of something new and useful from one or more of those ideas. • Every person can be innovative in their everyday life.

  4. CULTURE: 2 DEFINITIONS • The beliefs, values, behaviour and material objects that constitute a people's way of life; • The process of growing a bacterial or other biological entity in an artificial medium; How do we grow a culture of innovation? What is the process? What medium do we need?

  5. THE MEDIUM

  6. THE PROCESS • It’s all about the story... .....And the audience

  7. THE STORY & THE AUDIENCE I • The story has to resonate with different audiences: • Government/ Policy Makers • Economic Development - Employment, ROI, Company formation, International Reputation • Public good – Health, Wellness, Sustainability, Resource Management • VOTES • Regulatory Bodies • Safety, Efficacy • International Harmonisation

  8. THE STORY & THE AUDIENCE II • Purchasing Authorities • Support local innovation (local is good) • Return on Investment, Effective & Efficient Purchasing • Ease of integration with current infrastructure • General Public • Consumer Benefit Driven Science (Not Evil Scientists Attempting World Domination) • Health, Wellness, Sustainability, Financial • High Growth, High Skills, High Value Employment • Diversified Economy (increased protection from economic fluctuations)

  9. CHALLENGES TO THE INNOVATION STORY • Doubts & Fears: Accumulate over our lifetime to keep us safe... • Normality: Standardisation of approach to life & challenges • Failure: Should be embraced not feared • Leading Change: Support rather than Direction Lundin, S :”Cats: The Nine Lives of Innovation”

  10. CRAFTING A STORY FOR NZ • BIOECONOMY not Biotechnology • Compelling argument from OECD (10 Reasons the Bioeconomy is Different to Other Innovation Cycles)

  11. CRAFTING A STORY FOR NZ II • Opportunity Cost “Those who fail to keep pace … risk losing new global markets and compromising growth at the national level” • OECD 2006 The Bioeconomy to 2030: Designing a Policy Agenda • Can New Zealand really afford NOT to invest in its Bioeconomy? • This is an OPPORTUNITY to INVEST IN THE FUTURE • Not a plea for more money

  12. COMMUNICATING THE STORY • Champions Required – Apply Within • Ministers, Policy Makers, Public Figures, Industry Leaders • Proactive Communication Strategies • Don’t wait for negative press • Promote the benefits – economic & consumer • Communicate Success, Embrace Failure • Celebrate every small success • Embrace failure – We NEED 2nd Generation Entrepreneurs WE NEED YOU!

  13. THOUGHT FOR THE DAY “Great spirits have always found violent opposition from mediocrities. The latter cannot understand it when a man does not thoughtlessly submit to hereditary prejudices but honestly and courageously uses his intelligence.” Albert Einstein

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