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The d isruptive Power of choice

The d isruptive Power of choice. Rosa García Vice President Consumer and Online Microsoft Western Europe. Wēi Peligro. Jī Oportunidad. “ Insanity is doing the same thing over and over again and expecting different results” Albert Einstein. XXI Century Economy. XX Century Economy.

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The d isruptive Power of choice

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  1. The disruptive Power of choice Rosa García Vice President Consumer and Online Microsoft Western Europe

  2. Wēi Peligro Jī Oportunidad

  3. “ Insanity is doing the same thing over and over again and expecting different results” • Albert Einstein

  4. XXI CenturyEconomy XX CenturyEconomy • Disintegration: Focus on core business • Talent, R&D, brand, relationship • Size doesn’t matter • Easy access to information • Cycle acceleration • Vertical integration • Traditional assets • Size matters • Information is expensive and limited • Broad time to market

  5. “Because the purpose of business is to create a customer, a business has two, and only two , basic functions: marketingand innovation.” Peter Drucker

  6. New World of Work New workforce Mobility and alwayson Better results faster Find information People Internal process optimization Workingwith virtual teams Global businesses Transparent organizations

  7. I am themostimportantperson

  8. Themutantcustomer My social connections (Me amongst We) All of my facets (Many Me’s)

  9. Personalization

  10. Community - Theconversation

  11. Experiences Marketing

  12. Allfor Free

  13. ConnectedEntertainment IM photos games music chat YOU email video blogs news

  14. IntegratedProducts and Services PC Phone Web …A PC on every desktop, in every home… …A smarter phone in every hand… …And Web access for everyone, everywhere. BringingPeople and TechnologyTogether

  15. In closing.. • Crisis: Change& Innovationis the recipe • Embrace the New World of Work • Extend Operations Excellence • Improve Relationship Excellence • Customer is the King • Know the mutant customer • Try new experiences marketing • Personalization is the key • Community matters • They want it all… and want it for free • Integration is the name of the game

  16. “ You can not control de waves – so learn to surf”

  17. rosamag@microsoft.com +34 91 391 99 50

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