1. LED Technology for efficient Illumination Team Element

2. Project Scope • Increase the adoption of the LED lights with businesses and consumers. • Recruit from Indiana’s school for R&D to drive down costs of LED technology. • Create jobs in manufacturing and installation of LEDs. • Minimize impact of conversion to LED by evaluating the viability of converting at a single point.

3. Current Applications • Home Applications • Light bulbs and fixtures. • Business Applications • Light bulbs and fixtures. • External signs. • Traffic lights. • Street lights. • Product display lights. Source: Lighting Research Center (www.lpr.rpi.edu)

4. Challenges of LED Adoption • The use of LED lighting has a high initial capital cost when compared to conventional lighting. • The LED functioning is dependent on the surrounding temperature. Source: Wikipedia (http://en.wikipedia.org/wiki/LED)

5. Five Forces Analysis: LED Lighting Industry in Indiana (Who & What) Possible Entrants Current Lighting Industry Clout Installation cost Related Service Providers: - Incandescent bulbs - CFL lighting providers Foreign Players: - Chinese LED Companies - Manufacturers in other US states Supplies/Suppliers Competitors Customers External: - Incandescent lighting - CFL Lighting providers - Foreign LED producers - Other US states Internal: - Indiana’s non-LED business • - Light innovation labs • Current LED producers (GE, • Sylvania etc) • - Lighting installers • - Engineering institutions • - Maintenance and Services • Customers • - Institutions, Corporations • Families • Other state agencies • Channels • State agencies • Green groups Substitutes Technology adoption Economy Gov’t Initiatives Direct: - CFL Indirect: - Alternative energy lighting - Building/engineering re-design for natural light use Weather impact

6. Proposed Solution • Allocation of state funds to further research at universities in Indiana to reduce the cost of LEDs ??? • Partner with Light Research Institute (http://www.lrc.rpi.edu/aboutUs/becomePartner.asp) • Provide incentives (tax credits etc) to businesses and home owners to switch to LED lighting.  create installation jobs. • Allocate state funds to change signs and street lights  creates installation jobs. • Retool existing factories to manufacture LEDs?

7. Assignments for project • Challenges / opportunities, uncertainties, action plan • 5 forces in IN - Kailash • LED technology – jason H • Energy usage, future impact, laws, costs, tax credits – Jason B • New home, business, and government construction standards allowing for single point of AC to DC conversion - Todd • Consulting company – schools, government, business, homes – cost benefits different lighting solutions - Prashant • Partner with major light producers to start highly specialized tech talent in Indiana - Kailash

8. Recommendation - Consulting Company • Setup a consulting company in Indiana to promote the use of LED technology within the state. • The company will focus on education, consulting and implementation. • Education • Promote the benefits of using LED technology via seminars, workshops, advertisements etc.

9. Recommendation - Consulting Company • Consulting • Assess the current energy costs. • Recommend areas for the implementation of LEDs. • Provide a cost benefit analysis. • Provide information on government funding programs for the installation of LEDs. • Legal implications due to safety??? • Implementation • Own and execute the implementation of project.

10. Recommendation - Consulting Company • Target Customers: • Government agencies. • Universities. • Home Builders. • Key Partnerships: • National organizations like Light Research to leverage existing research and expertise. • Partnership with vendors to offer competitive prices. • Partnership with installation services

11. Recommendation - Consulting Company • Key Success Factors for consulting company • Ability to hire credible and talented resources. • Funding and support from the state government.