Mass Media Effects. Hostile Media Effect: some feel that media coverage is biased against opinions on issues. Research has shown that hostile media effect is not just differences of opinion but a difference of perception.
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Books about Liberal Bias • John Stossel- Give Me a Break: How I Exposed Hucksters, Cheats, and Scam Artists and Became the Scourge of the Liberal Media
Claims of Conservative Bias • Disney, CBS Corporation, New Corporation, TimeWarner, General Electric- corporate conglomerates own the majority of mass media outlets
Fox News: “The roots of FOX News Channel’s day to day on air bias are actual and direct. They come in the form of an executive memo distributed electronically each morning, addressing what stories will be covered and, often, suggesting how they should be covered.”
Books on Conservative Bias • Eric Alterman- What Liberal Media? The Truth About Bias and the News • Al Franken “Lies and the Lying Liars Who Tell Them”
Effects on Elections • Some feel that elections on centered on candidates, and the amount of funds, personality, and sound-bites instead of serious political discussion or policies offered by parties
Violent Media Effects • Television • 61% of TV shows are violent • Violence is on the rise for both cable and broadcast networks • Few shows emphasize and anti-violence theme
40% of violent scenes on TV include humor • 54% of violence is lethal • 51% of TV violence shows no pain • Out of 9000 analyzed over 4 years- only 4% had an anti-violent theme
Short Term Media Effects • Viewer aggression: Bobo Doll experiments in 1970’s demonstrated how children who watched violent media portrayals were more likely to punch a Bobo Doll afterwards than children who did not watch a violent media portrayal
Fear • Kids who are high television viewers are more likely than low television viewers to exhibit symptoms such as anxiety, trauma, and post-traumatic stress
Desensitization • People can become jaded even after minimal exposure to media violence • As a result, some individuals exhibit a greater acceptance of violence and a decrease in empathy and concern for victims of violence
Long Term Media Effects • Long Term exposure to media violence is related to aggression in a person’s life
Longitudinal research shows childhood viewing of violence has a causal effect on aggressive behavior in adults • The degree to which viewers identify with the characters who behave violently impacts their likelihood of exhibiting aggressive behavior
Media violence is related to violence in society • When TV is introduced into a country, crime rates in the country increase • When a high profile violent act is depicted on television, the incidents of criminal aggression increase afterwards