1 / 45

Corporate Social Responsibility

Corporate Social Responsibility. “The set of obligations an organization has to protect and enhance the societal environment in which it functions.”. “Organization’s obligation to make choices and take actions that will contribute to the welfare and interests of society and organization.”.

alize
Télécharger la présentation

Corporate Social Responsibility

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Corporate Social Responsibility

  2. “The set of obligations an organization has to protect and enhance the societal environment in which it functions.” “Organization’s obligation to make choices and take actions that will contribute to the welfare and interests of society and organization.” Rachna Bansal Jora, Sharda University

  3. Areas of social responsibility • Toward their stakeholders (anyone who is directly affected by the practices of an organization and has a stake in its performance) • Toward the natural environment • Toward general social welfare Rachna Bansal Jora, Sharda University

  4. Stake Holders Rachna Bansal Jora, Sharda University

  5. To Whom is Management Responsible? Rachna Bansal Jora, Sharda University

  6. The Classical View • Management’s only social responsibility is to maximize profits (create a financial return) by operating the business in the best interests of the stockholders (owners of the corporation). • Expending the firm’s resources on doing “social good” unjustifiably increases costs that lower profits to the owners and raises prices to consumers. Rachna Bansal Jora, Sharda University

  7. The Socioeconomic View • Management’s social responsibility goes beyond making profits to include protecting and improving society’s welfare. • Corporations are not independent entities responsible only to stockholders. • Firms have a moral responsibility to larger society to become involved in social, legal, and political issues. Rachna Bansal Jora, Sharda University

  8. Arguments For and Against Social Responsibility • For • Public expectations • Long-run profits • Ethical obligation • Public image • Better environment • Discouragement of further governmental regulation • Balance of responsibility and power • Stockholder interests • Possession of resources • Superiority of prevention over cure • Against • Violation of profit maximization • Dilution of purpose • Costs • Too much power • Lack of skills • Lack of accountability Rachna Bansal Jora, Sharda University

  9. From Obligation to Responsiveness to Responsibility • Social Obligation • The obligation of a business to meet its economic and legal responsibilities and nothing more. • Social Responsiveness • When a firm engages in social actions in response to some popular social need. • Social Responsibility • A business’s intention, beyond its legal and economic obligations, to do the right things and act in ways that are good for society. Rachna Bansal Jora, Sharda University

  10. High Degree of Social Responsibility Low Organization’s approaches to social responsibility Proactive Take social initiatives. Accommodation Accept ethical responsibility. Defense Do only what is legally required. Obstruction Disregard for social responsibility. Rachna Bansal Jora, Sharda University

  11. CSR under Companies Bill 2013 Section 135-Corporate Social Responsibility • Now every company having net worth of rupees five hundred crore or more, or turnover of rupees one thousand crore or more or a net profit of rupees five crore or more during any financial year shall constitute a Corporate Social Responsibility Committee of the Board consisting of three or more directors, out of which at least one director shall be an independent director. Rachna Bansal Jora, Sharda University

  12. Continued… • The Corporate Social Responsibility Committee shall, formulate and recommend to the Board, a Corporate Social Responsibility Policy and the amount of expenditure to be incurred on the activities provided in the policy. Rachna Bansal Jora, Sharda University

  13. Continued… • The Board of aforesaid company shall • a.  after taking into account the recommendations made by Corporate Social Responsibility Committee, approve the Corporate Social Responsibility Policy for the company and disclose contents of such Policy in its report and also place it on the company’s website, if any, in such manner as may be prescribed; and • b. ensure that the activities as are included in Corporate Social Responsibility Policy of the company are undertaken by the company; Rachna Bansal Jora, Sharda University

  14. Continued… • The Board have to ensure that the company spends, in every financial year, at least 2% of average net profits of the company made during 3 immediately preceding financial years, in pursuance of its Corporate Social Responsibility Policy and in case of failure to do so, necessary reasons for not spending the amount, shall be disclosed in the Director’s Report • The company shall while spending the amount earmarked for Corporate Social Responsibility activities give preference to the local area and areas around it where it operates. Rachna Bansal Jora, Sharda University

  15. Activities which may be included by companies in their Corporate Social Responsibility Policies. Activities relating to:— • (i) eradicating extreme hunger and poverty; • (ii) promotion of education; • (iii) promoting gender equality and empowering women; • (iv) reducing child mortlity and improving maternal health; • (v) combating human immunodeficiency virus, acquired immune deficiency syndrome, malaria and other diseases; • (vi) ensuring environmental sustainability; • (vii) employment enhancing vocational skills; • (viii) social business projects; • (ix) contribution to the Prime Minister's National Relief Fund or any other fund set up by the Central Government or the State Governments for socio-economic development and relief and funds for the welfare of the Scheduled Castes, the Scheduled Tribes, other backward classes, minorities and women; and • (x) such other matters as may be prescribed. Rachna Bansal Jora, Sharda University

  16. CSR in INDIA • CSR is not a new concept in India. Ever since their inception, corporates like the Tata Group, the Aditya Birla Group,and Indian Oil Corporation, to name a few, have been involved in serving the community. Through donations and charity events, many other organizations have been doing their part for the society. • The basic objective of CSR in these days is to maximize the company's overall impact on the society and stakeholders. CSR policies, practices and programs are being comprehensively integrated by an increasing number of companies throughout their business operations and processes. A growing number of corporates feel that CSR is not just another form of indirect expense but is important for protecting the goodwill and reputation, defending attacks and increasing business competitiveness. Rachna Bansal Jora, Sharda University

  17. CSR in INDIA • Bajaj Auto, • Focus area: Development of weaker sections of society, • Methodology: Trust Undertakes long-term projects in rural areas. Rachna Bansal Jora, Sharda University

  18. CSR in INDIA • Castrol India, • Focus Area: Strengthens link between business & social investments, • Method: Rehabilitation of earthquake affected victims in Gujarat., Castrol Drive for Safety Initiative Rachna Bansal Jora, Sharda University

  19. CSR in INDIA • Mahindra & Mahindra • Focus area: Sharing wealth and promote primary education • Methodology: College establishment, Nanhi Kali (underprivileged girl child), 1% Profit after tax for CSR activities, Free education for girls Lifeline Express: medical facility Free surgeries Rachna Bansal Jora, Sharda University

  20. CSR in INDIA • Infosys • Focus Area: Support and encourage underprivileged sections • Methodology: Infosys Foundation provide medical facilities to remote rural areas, organizing novel pension schemes and aiding orphans and street children and rural education program titled “A library for every school”, Human Capital Education index for its employees Rachna Bansal Jora, Sharda University

  21. CSR in INDIA • ITC • Focus: “Citizen First” watershed development program; Empowering Farmers; Greening Wastelands and Irrigating dry lands • Methodology: Through “e-choupal” organizing farmers into water user groups that plan and build water-harvesting structures Primary education Livestock development Social forestry Integrated watershed development First to be certified SA 8000 standard Rachna Bansal Jora, Sharda University

  22. CSR in INDIA • L & T • Focus: Enhancing shareholder value and responsibility for welfare of ociety at large • Methodology: Eco Friendly approach; Create awareness on HIV/AIDS; and waste minimization, Health One of the first corporate to launch HIV/AIDS program Rachna Bansal Jora, Sharda University

  23. CSR in INDIA • Dabur India • Focus: Give back some part of what Dabur has gained from community • Methodology: Establishment of Sundesh , NGO Programs for ecological regeneration & protection of endangered plant species, Promoting health and hygiene amongst the underprivileged through Trust and Create environmental awareness amongst young minds Rachna Bansal Jora, Sharda University

  24. CSR in INDIA • BHEL • Focus :Community and Product development • Methodology: Adopted 56 villages and provided infrastructure for schools for physically challenged children near its units, Launched wind electric generators, solar heating systems, solar photovoltaic systems, solar lanterns and battery powered road vehicles Rachna Bansal Jora, Sharda University

  25. CSR in INDIA • Tata Steel • Focus: “Improve the quality of life of the communities it serves.” • Methodology: Through “Green Millennium” campaign planted 1.5 million surviving trees Through Employment Generation, Building people, education, health and hygiene Rachna Bansal Jora, Sharda University

  26. CSR in INDIA • Dr Reddy’s Lab • Focus: Prosperity of communities integral to success of companies • Methodology: Through Environmental: Water Usage • Energy Usage Wastewater Discharge COD & TDS Load Discharge HW-hazardous waste disposal GHG emissions Rachna Bansal Jora, Sharda University

  27. CSR in INDIA • Zee Telefilms • Focus: being successful is to be socially responsible • Methodology: Public Service Ads / Fillers telecast to date are: Campaigns on TV Rachna Bansal Jora, Sharda University

  28. CSR in INDIA • NIIT • Focus: Narrowing the digital divide across the world • Methodology: Through launch of International Women’s Month uplifting Indian women, Computer literacy. Developed I-Learn Create awareness about AIDS Rachna Bansal Jora, Sharda University

  29. CSR in INDIA • Hero Honda • Focus: Do something for community from whose land we generate our wealth • Methodology: Through Integrated Rural Development Centre including : Hospital, Sports complex, Vocational Training Centre, Adult Literacy Mission , Marriages of underprivileged girl, Rural Health Care Rachna Bansal Jora, Sharda University

  30. CSR in INDIA • Johnson & Johnson • Focus: Support good works and charities. • Methodology: Through donations of time, money and goods; Women’s and Children’s Health Community Responsibility, Access to Care. Advancing Health Care Knowledge Global Public Health Rachna Bansal Jora, Sharda University

  31. CSR in INDIA • Cipla Pharma • Focus: Cipla Care • Methodology: CIPLA Foundation Through Dr. K. A. Hamied Institute & Cipla Cancer Palliative Care Centre Rachna Bansal Jora, Sharda University

  32. CSR in INDIA • Grasim Industries • Focus: Social and economic development of the communities in which we operate • Methodology: Through “Aditya Birla Centre for Community Initiatives and Rural Development”. Includes education, Health & family welfare, Sustainable development & livelihood & agriculture & watershed development, Infrastructure development& Social causes Rachna Bansal Jora, Sharda University

  33. CSR in INDIA • Godrej • Focus: Promoting education, housing, social upliftment, conservation, population management and relief of natural calamities • Methodology: Three Foundations/Trusts to contribute to Social, Environmental, and Educational causes Rachna Bansal Jora, Sharda University

  34. CSR in INDIA • BPCL • Focus: Community development • Methodology: Through Health, Rain water harvesting, Infrastructure development, education, HIV Health care and prevention. Rachna Bansal Jora, Sharda University

  35. CSR in INDIA • Britannia Industries • Focus: Wadia Group Community conscious, desire to share prosperity with community. • Methodology: Welfare of its workers through trust Health care facilities Rachna Bansal Jora, Sharda University

  36. CSR in INDIA • Colgate - Palmolive • Focus: Colgate care for the community where they live & work • Methodology: Free oral care education Through different community programs Rachna Bansal Jora, Sharda University

  37. CSR in INDIA • Nestle India • Focus: Integrated communities where it runs industrial and commercial operations • Methodology: Through Water Conservation, Natural refrigerants replaced ozone depleting. Also include Nutrition & health projects, agricultural assistance, education and training, arts and culture, HIV/AIDS prevention and donations Rachna Bansal Jora, Sharda University

  38. CSR in INDIA • ICICI • Focus: Empower millions economically & socially challenged Indians. • Methodology: Through initiatives Give India; Shop; Volunteer; and Info change. Rachna Bansal Jora, Sharda University

  39. CSR in INDIA • Wipro • Focus: Learning Enhancement Disaster rehabilitation • Methodology: Through trust: Provide rehabilitation to survivors of natural calamities and Enhancing learning abilities of children from underprivileged sections. Rachna Bansal Jora, Sharda University

  40. CSR in INDIA • Novartis • Focus: Treatment for Leprosy • Methodology: Free Multi Drug therapy. Cured 4.5 million patients Rachna Bansal Jora, Sharda University

  41. CSR in INDIA • TCS • Focus: Flexible Global business practices • Methodology: Global delivery model: Global deployment & delivery of high value services 35 Countries benefited Rachna Bansal Jora, Sharda University

  42. CSR in INDIA • Citi group • Focus: Women empowerment • Methodology: Rehabilitation, Education, Health Rachna Bansal Jora, Sharda University

  43. CSR in INDIA • NTPC • Focus: Rehabilitation & Resettlement policy, community work, gender equality, Policy of grant of paternity leave • Methodology: Founded Global Compact Society for India in 2003 Rachna Bansal Jora, Sharda University

  44. CSR in INDIA • SAIL • Focus: Community development • Methodology: AIDS awareness, Education Medical facilities and health Development of small scale/ancillary industries, Agriculture, poultry, fisheries Rachna Bansal Jora, Sharda University

  45. CSR in INDIA • Hindalco • Focus: Poverty Alleviation Program • Methodology: Asian CSR award for Integrated Rural Poverty Alleviation Program Rachna Bansal Jora, Sharda University

More Related