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NESTLE The Global Giant Good Food Good Life

9. 8. 7. 6. 5. 4. 3. 2. 1. 0. 10. NESTLE The Global Giant Good Food Good Life. Khuram Shahzad 083268. Shakeel Anjum 083277. Fahad Insha 081105. Abrar Ahmad 083222. Ali Qurashi 081126. Outline. Introduction. Industry Analysis. Business Purpose. DEEP-LIST. Target Market.

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NESTLE The Global Giant Good Food Good Life

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  1. 9 8 7 6 5 4 3 2 1 0 10

  2. NESTLE The Global Giant Good Food Good Life

  3. KhuramShahzad 083268 ShakeelAnjum 083277 FahadInsha 081105 Abrar Ahmad 083222 Ali Qurashi 081126

  4. Outline Introduction Industry Analysis Business Purpose DEEP-LIST Target Market Competitive Positioning Competitors Four P’s Marketing Mix Financial Analysis Other Conclusion

  5. introduction

  6. Introduction • Nestlé with headquarters in Vevey, Switzerland • Nestlé is today the world's leading nutrition, health food company • “Nestlé” is a Swiss-German word which means “Little Nest” which is its trademark • 2 million 31 thousand people employed from all over the world and present in 81 countries of the globe having 522 factories • Over 700 products renovated or innovated in the past five years, with wellness in mind

  7. history

  8. Henri Nestlé established Nestlé in 1867 in Switzerland (Vevey HQ)His first product was lactogenformula for infants by the name ”FarineLactee” Henri Nestle

  9. 1866 • Foundation of Anglo-Swiss Condensed Milk Co. Figure Key Dates • Henry Nestlé's Infant cereal developed • 1867 • 1905 • Nestlé and Anglo Swiss Condensed Milk Co. (new name after merger) • 1934 • Launch of Milo 1938, Launch of Nescafé • 1947 • Nestlé Alimentana S.A. (new name after merger with Maggi) • 1948 • Launch of Nestea and Nesquik • 1973 • Stouffer (with Lean Cuisine) • 1977 • Nestlé S.A. (new company name)

  10. 1981 • Galderma (joint venture with L'Oréal) • 1990 • Cereal Partners Worldwide (joint venture with General Mills) • 1991 • Beverage Partners Worldwide (joint venture with Coca-Cola) • 1992 • Perrier (with Poland Spring) • 1997 • Creation of Nutrition Strategic Business Division • 1998 • Launch of Nestlé Pure Life • 2001 • Ralston Purina • 2002 • Joint venture with L'Oréal • 2010 • Kraft Pizza

  11. Nestle Pakistan • Nestlé MilkPak Limited was incorporated in Pakistan under the Companies Ordinance, 1984 & listed on Karachi and Lahore stock exchanges since 1980. • Joint venture between Nestle Switzerland and MilkPak Limited came about in 1988. • Nestlé Pure Life was launched in Pakistan in 1998

  12. External environment DEEP-LIST Analysis

  13. Demographic environment • More the education more will be the awareness about brand and quality food. • If the income level of people is high then purchasing power will be high so they will purchase more • Nestle products are made for people belonging from all age groups • Both male/female are included equally in its target market

  14. Economic environment • If the inflation rate is high then there will be decrease in purchasing power. so inflation indirectly affects the company’s sale. • Nation varies greatly in its level and distribution of income • Changes in major economic variables such as income, cost of living, interest rate and savings have a large impact on the market place

  15. Political environment • Government regulations to protect interest of society and from unfair business practices • Unstable political conditions • Law order situation getting worse

  16. Legal environment • Registered in the stock exchanges of Pakistan

  17. Social/cultural environment • Consumption behavior of Pakistani people is high so they consume more goods • As Pakistan is Muslim country so we cannot add any ingredient which is prohibited in Islam or which is not “Halal”. • As nestle water is the branded item so the people who are brand conscious will prefer to use nestle water .so nestle is focusing more on the posh areas.

  18. Technological environment • Technological environment is changing rapidly • Most dramatic force shaping company’s offerings and the way product is marketed • Company’s must keep up with technological changes to match up with its enviroment

  19. Industry analysis Porter’s five Forces Model

  20. Threat of New Entrants Figure Porter’s Five Forces • Bargaining Power of Buyer • Internal Rivalry • Bargaining Power of Suppliers • Threat of Substitutes

  21. Table Impact & signs of porter’s forces Note:- attractive industry

  22. Nestlé’s mission is to provide the best food to people throughout the world.

  23. The Nestlé global vision is to be the leading health, wellness, and nutrition company in the world

  24. Goals and Objectives • Nestlé’s objective Is to consolidate and strengthen its leading position at the cutting edge of innovation in the food area in order to meet the needs and desires of customers around the world, for pleasure, convenience, health and well being.

  25. Competitive analysis

  26. Competitor: • Haleeb • Trang • Tea Max • Olpers • Milkman • Aquafina • Kinley • Sufi • Gourmet Water • Green Water Nestele Milk Pack Nestle Pure Life

  27. Segmentation • Divided whole country into north, east, west, south. • Targeted at every age group • Easily assess ability of product • Improve the brand image with use of these variables like • Quality • Price • Packaging

  28. Targeting • Nestle is targeting mainly on those city in which density of population is high such as Lahore, Karachi, Faisalabad etc. • Nestle is also focusing on educated class because they know the values of health in life.

  29. Positioning We position our products as a high quality product, consumer focused with messages like; • “Who knows your taste better than us”, • “Nestle ice-cream now at your door step”; • “Add additional flavors’ to your life”

  30. NESTLE PRODUCT MIX

  31. Figure Nestle Brands • Milk, dairy and chilled dairy • Beverages • Bottled water • Baby foods • Food • Breakfast cereals • Chocolate & confectionery

  32. Milk, dairy and chilled dairy • MILKPAK, NESVITA, NIDO, NESLAC, EVERYDAY, NESTLE DAHI, FRUIT YOUGURT, RAITA, MILKPAK CREAM • Beverages • NESCAFE, MILO, NESTLE FRUITA VITALS • Bottled water • NESTLE PURE LIFE • Baby foods • CERELAC • Food • MAGGI 2-MINUTES NOODLES • Breakfast cereals • NESTLÉ CORNFLAKES, NESTLÉ KOKOCRUNCH • Chocolate & confectionery • KITKAT, KITKAT CHUNKY

  33. Milk, dairy and chilled dairy MILKPAK, NESVITA, NIDO, NESLAC, EVERYDAY, NESTLE DAHI, NESTLE FRUIT YOUGURT, NESTLE RAITA, MILKPAK CREAM

  34. NESTLE MILKPAK For A Stronger Home

  35. NESVITA PRO-BONES Bones strong toumein strong!

  36. NIDO

  37. NESTLE EVERYDAY Mazaidarchaihar bar Perfect cup of tea, every time

  38. Nestle Fresh n Natural Dahi SehatMehfooz

  39. NESTLE Fruit Yogurt

  40. NESTLE Raita Sehatbhararawaaitimazaa

  41. NESTLE Cream MazaidarRiwayat

  42. Beverages NESCAFE, MILO, NESTLE FRUITA VITALS

  43. NESCAFE Jaago! Come Alive!

  44. MILO

  45. NESTLE FRUITA VITALS Rise & shine with NESTLE FRUITA VITALS NESTLÉ FRUITA VITALS Orange Juice NESTLÉ FRUITA VITALS Apple Nectar NESTLÉ FRUITA VITALS Red Grape Nectar NESTLÉ FRUITA VITALS Pineapple Nectar NESTLÉ FRUITA VITALS Chaunsa Nectar NESTLÉ FRUITA VITALS Guava Nectar NESTLÉ Mango drink NESTLÉ Orange Mango drink

  46. NESTLE PURE LIFE Pakistan’s Favorite Water

  47. Baby foods CERELAC

  48. CERELAC Bharpoornashvonuma! Sehatmandmustakbil ka behtrinaghaz! Best start to healthier future!

  49. Food MAGGI 2-MINUTES NOODLES

  50. MAAGI 2-Minutes Noodles Main, amiaur MAAGI, fun kay real parteners

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