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Understanding Propaganda: Techniques and Examples of Persuasion

This overview explores the concept of propaganda, which is a systematic effort to disseminate ideas concerning a person, product, or cause. Key methods include testimonials, where celebrities endorse products (e.g., Tiger Woods for Wheaties), bandwagon appeals, convincing consumers to join the majority (e.g., "Everyone wears FORCES"), and the use of loaded words to enhance attraction (e.g., "refreshing energy drink"). Gain insight into how these techniques shape opinions and influence consumer behavior.

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Understanding Propaganda: Techniques and Examples of Persuasion

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  1. Propaganda

  2. EQ 21 What is Propaganda? • An organized effort is used to spread ideas about a person, product , or idea.

  3. TESTIMONIALS • – A famous person is used to endorse a product.

  4. TESTIMONIAL EXAMPLES: COPY ONE. • Tiger Woods is on the cereal box, promoting Wheaties as part of a balanced breakfast. • Jessica Simpson uses proactive. • Shaq uses the Icy Hot pain patch.

  5. Peyton Manning Testimonial

  6. Bandwagon: People are persuaded to do/buy something because everyone is doing it.

  7. BANDWAGON EXAMPLES: COPY 1. • Everyone wears FORCES. You should too. • Live in luxury with all the happy people in Belle Air Estates. • Choosy mothers choose Jif.

  8. Verizon says that EVERYONE is getting a Chocolate phone, you should too! BANDWAGON

  9. Loaded Words • This is where adjectives are used to make a product, person, or idea sound inviting.

  10. Loaded Word examples: Copy 1. • Zing Energy drink is refreshing and light. • Milk builds healthy and strong muscles and teeth. • Excitingly smooth yogurt tingles your taste buds.

  11. Try this.. • Write an example of each of the 3 propaganda types. • Testimonial-famous person • Bandwagon- everyone • Loaded words- adjectives

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