Presented at the Oakland 2000 Technology Summit

3. Oakland is poised and ready to fulfill its regional promise as the leading urban center of the East Bay. Oakland�s economy is healthy and on the move, crime is down, school test scores are on the increase. Mayor Jerry Brown has committed to: Revitalizing Downtown Encouraging the arts Improving the schools Reducing crime Efforts are underway to attract 10,000 new residents within the next five years, create new jobs, develop places for entertainment and shopping. Oakland�s emerging �New Economy� has more than 350 high-technology businesses that include software,Internet, telecommunications, multimedia, and biotechnology firms. Oakland�s strategic advantages include proximity to Silicon Valley and San Francisco, freeway and rail access, an international airport and seaport, affordable office rents, great climate, and a fully wired downtown. Oakland�s economic success depends on sustaining a high quality of life as well as a diversified economy that includes a healthy presence of the New Economy industries. The Oakland 2000 Technology Summit will explore strategies for growing and attracting high-tech companies that will enhance the Oakland economy. Questions to be addressed at the Oakland 2000 Technology Summit include: 1. What are the success factors for growing, retaining, and attracting high-tech industries? 2. What is �Oakland�s Advantage� as a high- tech center? 3. What do the cyber industries mean for our lifestyles, business practices, and the nature of our cities?

5. The service sector is becoming more important in Oakland�s growing new economy. The software, Internet, and multimedia industries are part of the growing service sector. Oakland�s emerging new economy includes more than 350 High Technology Companies.

6. Healthcare Business & Professional Services Governmental Center Food Processing International Trade and Shipping

14. The Oakland Advantage: 4th Largest Container Port in the U.S. after Long Beach, Los Angeles, New York/New Jersey Seaport handles 98% of all Bay Area containerized cargo Airport handles 80% of all Bay Area domestic air freight Exports via Oakland, which serves as a hub for air freight companies, continue to reflect an increase in high-tech goods. Expansion Plans - dredging for deep water port - inter-modal transportation improvements - airport expansion Projected 2,700 new jobs in maritime operations

16. The Oakland Advantage: Prime Location with easy freeway & BART access 2,700 households within 3-mile radius with an average annual income of $49,317 per household 400 new housing units to open within the next 18 months Aggressive effort underway to attract 10,000 new residents downtown over the next five years Growing downtown office population with more than 70,000 white collar workers

17. Goal: Construction of new housing units to accommodate 10,000 new residents in downtown Oakland over the next five years Demographics: Non-Traditional Markets (X-ers, childless couples, professionals, singles, empty nesters). Aging Baby Boom Population looking for active urban lifestyle Life Style Appropriate to Young Adults, Empty Nesters, Seniors Potential Units: Sites for more than 6,490 new housing units are available for development Quality of Life: Money Magazine ranked Oakland the 10th most livable City in the western United States in 1998 with the best weather according to Rand McNally

19. Median Home Pricefor Oakland, San Francisco, and San JoseAll Homes 1995-1999 *

20. Geographic Center of the Bay Area Focus of Regional Transportation Network � Major Freeways (I-580, I-880, I-80, I-980, SR-24) � Public Transit (BART, AC Transit) � Oakland-San Francisco Ferry Gateway to U.S. and the World � Oakland International Airport � Port of Oakland � AmTrak � Southern Pacific � Burlington/Santa Fe Proximity to � Silicon Valley and San Francisco � Growing East Bay Workforce � Critical Mass of High-Tech Companies � UC Berkeley � National Laboratories (Berkeley & Livermore) Access to Arts, Culture, and Recreation

22. 1. City of Oakland, Estuary Policy Plan, November 1998. 2. Boston Consulting Group, Business Opportunities in Inner-City Oakland, 1998 3. City of Oakland, Relocation Guide 1999-2000 4. City of Oakland, Downtown Opportunities, 1999 5. Oakland Chamber of Commerce, Oakland Business Review, June 1999 6. Envision Oakland, Spring 1996 7. Forging An Economic Development Strategy For The City of Oakland, January 1997 8. Building Connections Between High-Technology Business and Workforce Training Programs in Oakland, Spring 1998 9. Economic Development Alliance for Business, Assessing The East Bay Economy, April 1999 10. City of Oakland, Marketing Brochure 11. City of Oakland, 1990 U.S. Census Data Summary 12. Association of Bay Area Governments (ABAG), Projections �98 13. California Employment Development Department (EDD) 14. City of Oakland, Request for Proposals, Oakland 10K Initiative, July 6, 1999 15. Economic Development Alliance for Business (EDAB), Alameda County Food Processing Study, December 1997 16. Bay Area Council, The Bay Area: Winning in the New Global Economy, September 1999