1 / 14

Social Networking

Social Networking. NCDA Winter Meeting Jan. 18, 2012 Sean Glennon Principal Planner Quincy, MA. Agenda. Video – What is Social Media? Overview of 8 popular Social Networking/ Social Media tools: Facebook; LinkedIn; Twitter; YouTube; Flickr; Skype; Constant Contact; HootSuite

alta
Télécharger la présentation

Social Networking

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. SocialNetworking NCDA Winter Meeting Jan. 18, 2012 Sean Glennon Principal Planner Quincy, MA

  2. Agenda • Video – What is Social Media? • Overview of 8 popular Social Networking/ Social Media tools: • Facebook; LinkedIn; Twitter; YouTube; Flickr; Skype; Constant Contact; HootSuite • Tips for using “traditional” media • Q&A; Peer-to-Peer suggestions

  3. Facebook • Category: Social Networking • The “face” or front door of your agency • Post tidbits of information • Link to articles, photos, video, podcasts • Create discussions • Example: City of Boston

  4. LinkedIn • Video – What is LinkedIn? • Category: Social Networking • “facebook for professionals” • Connects you to current colleagues, former colleagues, potential colleagues • NCDA “group”; “Answers” • Job postings; see changes in jobs • Contact info. more current than rolodex • Apps. enhance experience (events; pres.)

  5. Twitter • Video – What is Twitter? • Category: Microblogging • Short bursts of info = “tweets” • Connect you to what YOU find interesting • Connect your followers to what THEY find interesting • Messages – no more than 140 characters • “Details” pane - more info; embedding • Example – U.S. Conference of Mayors

  6. YouTube • Category: Video sharing • Upload videos of your CD Week events, PSAs, workshops, etc. • Watch other organization’s videos • Add “favorites” to watch again • Receive links to suggested videos • Create YouTube “channels” • Examples: City of Quincy & Great video

  7. Flickr • Category: Photo sharing • Upload photos of CD Week events, groundbreakings, etc. • Include descriptions such as titles, tags, location, people and more to give your photo context • Organize the way you want • Avoid web-posting; Enhanced security • Example: HUD

  8. Flickr • Category: Photo sharing • Upload photos of CD Week events, groundbreakings, etc. • Include descriptions such as titles, tags, location, people and more to give your photo context • Organize the way you want • Avoid web-posting; Enhanced security • Example: HUD

  9. Skype • Skype Intro Video • Category: Livecasting • Software application (download) • Allows users to make (video) calls over the Internet • Computer becomes a phone • Conference calling available • one-to-one = Free; Group = $8.99/mo. • Demo video of group call

  10. HootSuite “Dashboard” for all accounts Streamline various networks into 1 screen Offers many features of the official sites, including posting status updates, photos, videos. Pros: Shrinking web addresses; scheduling posts Cons: Does not offer all features of other tools

  11. ConstantContact • E-mail marketing: easy-to-edit, great-looking templates; e-mail list management; e-mail delivery; handles formatting; approved bulk mailer; tracking and reporting • Event marketing • Online surveys • $15/month for up to 500 e-mail contacts • Demonstration

  12. Traditional Media • TV – Network & Local (PSAs; bulletin boards; news programs; member-produced; classes for your staff) • Radio – Local stations are out there • Newspaper – Write your own press releases; 5 Ws in first paragraph; Know your local reporters; send by e-mail; follow-up with phone calls; “cc” the online Editors; send pictures w/ captions; distribution “strategy” (publish dates)

  13. Conclusion • These tools require a time commitment • Commit to logging on once/week • If using more than 1 social media tool, try to use the same username • Questions • Comments; Suggestions; Pros; Cons

More Related