UNIVERSITY OF CALIFORNIA, SAN DIEGO

1. UNIVERSITY OF CALIFORNIA, SAN DIEGO Advocacy at UC San Diego 2008 University Communications and Public Affairs

2. UNIVERSITY OF CALIFORNIA, SAN DIEGO Advocacy is: 8th • A full range of strategies and activities designed to enhance support of UC San Diego by internal and external audiences • An increased level of awareness and understanding of the University’s mission, value and contributions • A broader base of UCSD’s support among alumni, elected officials, donors, friends, the campus community, the media and other important constituencies Today, the need to have an effective, engaged advocacy program is critical. In the era of constrained resources, advocacy has taken on greater importance for the campus the UC System In the Number of Biotech Patents Issued The Milkin Institute

3. UNIVERSITY OF CALIFORNIA, SAN DIEGO Goals of Advocacy at UC San Diego 4th • To have an ever-present voice locally, in Sacramento, and in WDC that impacts the decisions made which affect the campus community. • To consistently communicate our strengths and impact the ways that will influence outcomes on issues important to the UCSD community • To develop a diverse teamof stakeholder advocates to convey UC San Diego’s message, “Local Impact • National Influence• Global Reach,” to targeted institutions and in their own communities to help enhance our overall support base for Best Positive Impact on the Nation Washington Monthly Guide

4. UNIVERSITY OF CALIFORNIA, SAN DIEGO Elements of Advocacy 8th • People: staff, students, faculty, friends, donors, alumni, neighbors, etc • Partnerships: local constituent groups, chambers of commerce, community groups, etc • Relationships: build productive, sustainable relations with community and elected officials • Communications: internal and external collaboration, messaging, activation and implementation Best Public University in the Nation U.S. News and World Report

5. Key Messages Key Messages Key Messages UC San Diego Advocacy Alumni Donors State Key Messages Decisions on: Campus and Higher Ed Issues Influence Education Policy Crisis Management Opportunity for Growth Broaden Constituent Base Federal Local Supporters Friends Key Messages Neighbors Organization Key Messages Media Students, Faculty and Staff Opinion Leaders

6. Who are our targets? UNIVERSITY OF CALIFORNIA, SAN DIEGO Federal Officials: Washington DC President and his cabinet Senators:Barbara Boxer and Dianne Feinstein San Diego Congressional Delegation Susan Davis UCSD Campus & Medical Center Brian Bilbray Darrel Issa Bob Filner Duncan Hunter Federal Agencies:HHS, NOAA, EPA, NIH, NSF, Dept of Ed

7. Who are our targets? UNIVERSITY OF CALIFORNIA, SAN DIEGO State Officials: Sacramento Governor and his cabinet San Diego Delegation *Sen. Mark Wyland Vice Chair, Senate Education Committee *Sen. Christine Kehoe UCSD Campus and Medical Center *Sen. Denise Ducheny Chair, Senate Budget Committee Assm. Martin Garrick *Assm. George Plescia UCSD Campus *Assm. Lori Saldana UCSD Medical Center Assm. Joel Anderson *Assm. Shirley Horton Vice Chair, Assm Education Committee Assm. Mary Salas Senate and Assembly Leadership State AgenciesCalifornia Coastal Commission, CalTrans, State Office of Historical Preservation

8. Who are our targets? UNIVERSITY OF CALIFORNIA, SAN DIEGO Local Officials: San Diego Region County Board of Supervisorsincluding: Greg Cox Chairman Ron Roberts UCSD Medical Center Pam Slater-Price UCSD Campus City of San Diego Mayor Jerry Sanders Council members *Scott Peters Council President & UCSD Campus Kevin Faulconer *Toni Atkins UCSD Medical Center Tony Young Brian Maienschein Donna Frye Jim Madaffer Council President Pro Tem *Ben Hueso California Coastal Commissioner School Boards including SDUSD, Supt. Terry Grier & Pres. Katherine Nakamura Other Incorporated Cities, Agencies and Community Groups

9. UNIVERSITY OF CALIFORNIA, SAN DIEGO Who is the UCSD Advocacy Team? YOU! • People who are invested in the success of the University • Those who are active in community, politics, science, education, business, arts, etc • Leaders who have personal relationships and the respect and credibility of decision makers. YOU!:Community and Business Leaders, Board ofOverseer Members, Foundation Trustees, Parents,Donors, Alumni, Faculty, Staff, and Students

10. UNIVERSITY OF CALIFORNIA, SAN DIEGO Advocacy Issues 9th Proactive • Promoting UCSD’s impact on the region/world - Alumni and friends of UCSD attend UC Day in Sacramento • Partner in EDC’s Global Partnership forum • Chancellor and Staff participate in MLK parade • Ensuring budget and research funding - Trustee John Davies called Senate Minority Leader Dick Ackerman to ensure UC’s budget was approved - Alumnus Mark Diamond meets with legislator’s on funding for Cal IT2 and budget • Coordinating long range development plan - Vice Chancellor Matthews meets with Kumeyaay Tribe members for discussions on University House in the Nation for International Relations Studies Foreign Policy

11. UNIVERSITY OF CALIFORNIA, SAN DIEGO Advocacy Issues 7th Reactive • MTS issue:Need stops for buses, elected officials need to engage MTS board members on UCSD’s behalf • University House: Prof. Jim Posakony appears in video presentation urging support for project at Regents meeting • Support for research budget: Advocates sent emails to elected officials thanking them for passing the budget • North Campus Housing Issue: Transfer student Marwan Azzam wrote a letter to Union-Tribune and The Guardian supporting UCSD’s position on building North Campus Student Housing in R&D Expenditures in the Nation The National Science Foundation

12. UNIVERSITY OF CALIFORNIA, SAN DIEGO What do we need from you? “Hottest” Our Advocates – Your Commitment to this Project • Phone calls & letters to elected officials & decision makers • Participating in E-mail campaigns • Attending community or business events • Visits in District and State Capitol offices with elected officials • Letters to the editor, op-ed’s, letters to your friends and contacts • Advocating for UCSD at your non-UCSD boards and other organizational meetings School for Science Newsweek

13. UNIVERSITY OF CALIFORNIA, SAN DIEGO How do we measure success? 9th Best High School in the Nation • Preuss School • Ensure UCSD has adequate resources to meet its mission & goals in education, research and community involvement • Build positive connections with federal, state & local officials • Educate officials on how their actions impact the university community and ultimately their district • Involve and invite elected officials to campus events regularly • Become a resource for information, hearing sites, testimonies, research, venues for events, etc Newsweek

14. UNIVERSITY OF CALIFORNIA, SAN DIEGO Become a UCSD Advocate! WEWANT YOU Contact Us: www.advocacy.ucsd.edu Jeff Gattas Director of Advocacy jgattas@ucsd.edu 858-822-6914 Dominique Cano-Stocco Associate Director of State and Local Government Relations dcano@ucsd.edu 858-822-0142